Sentences with phrase «serve as a marketing strategy»

Not exact matches

«Being designated a primary dealer by the Federal Reserve Bank of New York is consistent with our global strategy of expanding our broker - dealer activities, as we seek to serve our clients with broader execution services and greater market insight and ideas,» Corzine said in a press release statement at the time.

About Michael Roberts: Michael Roberts serves as Chief Marketing and Digital Strategy Officer at Bank of America Merchant Services, overseeing all aspects of proactive marketing, internal and external communications, and digital channels and capaMarketing and Digital Strategy Officer at Bank of America Merchant Services, overseeing all aspects of proactive marketing, internal and external communications, and digital channels and capamarketing, internal and external communications, and digital channels and capabilities.

When I was researching and strategizing for my first product launch, this post by Realtime Board served as a springboard for planning our overall marketing and user acquisition strategy.

Using your content as fuel to give users something of value and tying in some kind of social media integration, email marketing can serve as a type of glue to hold your other strategies together.

Writing a blog not only creates content — whether it's service - oriented or anecdotal — which can be used in a variety of marketing strategies, such as serving as content for email newsletters or providing a call - to - action.

Content marketing serves as fuel for an SEO campaign, so with only a handful of additional strategies, you can earn powerful results on both fronts.

The uptrend in US interest rates, wide swings in global currency markets and greater price dispersion across individual securities and asset classes could serve as powerful tailwinds for hedge - fund strategy managers looking to capture alpha.

Most recently she served as director of external affairs and communications for Spectra Energy's Canadian LNG business, responsible for development of natural gas infrastructure investment opportunities related to liquefied natural gas in Western Canada, as well as development of strategies to address market, regulatory, and stakeholder risks associated with potential LNG projects.

The Crain's Fast 50 serves as an annual spotlight on New York's most successful and innovative companies that seek out new markets and devise growth strategies to stay ahead of the competition.

The sales manager is in the unique position of serving as a critical leverage point in distributing a company's message and in ensuring the implementation of the go - to - market strategy, with (all too often) little input into the strategy and tactical plans that are developed.

He served as Director of Markets at the London Stock Exchange PLC (LSE) and Head of its Alternative Investment Market (AIM), where he led the exchange's transformational growth strategy focused on driving market efficiency and resulting in a fivefold increase in marketMarket (AIM), where he led the exchange's transformational growth strategy focused on driving market efficiency and resulting in a fivefold increase in marketmarket efficiency and resulting in a fivefold increase in marketmarket size.

It strikes me as a smart preemptive strategy, not only aiding in its customer facing marketing, but also serving Rogers well in dealing with a regulator that is proclaiming an increased consumer focus.

Fundamental Index strategies can serve as a complement to traditional market cap weighted index and actively managed strategies — providing investors the potential for more attractive risk - adjusted returns across various market cycles.

Chung joined the VRS in 2013 after serving as a Portfolio Manager at AllianceBernstein, where he managed G10 and emerging market FX strategies for both equity overlay and stand - alone mandates.

Mahajan has previously worked with Airtel, Digitas and Wizcraft, while Sarup has served as chief strategy officer at Razorfish India, a marketing agency.

«As business leaders seek to improve the impact of marketing and sales spend in 2016, this new study reveals powerful truths about a fundamental and often misunderstood element of their strategy — understanding the buyers they serve.

Prior to Redscout, Natasha served as part of the senior Strategic Planning team at Kirshenbaum Bond, working on marketing and communications strategy for brands including Edward Jones, Meow Mix, and Equal.

L'Oréal USA also serves as the international hub for the product development and marketing strategy for L'Oréal's American brands: Baxter of California, Carol's Daughter, Clarisonic, Dermablend, Essie, IT Cosmetics, Kiehl's, Matrix, Maybelline New York, Mizani, NYX Professional Makeup, Pureology, Ralph Lauren Fragrances, Redken, Softsheen - Carson, SkinCeuticals and Urban Decay.

Here's a fact: In the US, close to 60 million households (~ 90 million people) in the US are either under underserved / banked and traditional banks can't serve them profitably — In fact, a 2010 FDIC survey found that while 73 % of banks were aware of the unbanked and under - banked populations in their market, less than 18 % identified expanding services to these consumers as a priority in their business strategy.

The media serves the corporate powers as a techno - structure to carry out the total planning strategy of profit - maximization by controlling marketing as well as production.

Tessa serves as a creative leader on OTA's Integrated Marketing and Communications team where she is responsible for implementing a corporate communications strategy to advance OTA's mission across its various trade audiences.

Her career has been focused on establishing tactical and relevant sales and marketing strategies for both on and off premise and serving as a catalyst to grow the GED portfolio.

I believe the reason provided of there being no better players available on the market was simply meant to serve as a public vote of confidence for the squad - to boost confidence and morale, a smart strategy for the impending new season just kicking off.

Prior to his becoming a Wellness Coach, Mr. Robbins served as a principal in several national healthcare consulting firms with a primary emphasis on strategy, market development, and creating consumer - driven organizations.

Ramos has also served as a consultant for Chelsea Public Schools, a Boston - area school district, on developing branding, marketing and customer service strategies.

Prior to joining The Broad Residency, Ramos served as a senior analyst in the Prime Services Business and Market Strategy group at Lehman Brothers and Barclays Capital.

From 2010 to 2011, he worked as chief strategy officer of Idealab's Perfect Market, a Comcast - backed venture, and before that, served as executive vice president of Tribune Interactive, where he ran online properties in 40 U.S. markets.

Connour elaborated on his company's ebook selling strategy, by explaining, «At this stage, we're not acting as a distributor for free books (we believe that market is already fairly well - served) so all of our books are paid.

Based on our studies of factor performance under different financial regimes — the market cycle, the business cycle, and the investor sentiment regime — we found that factor strategies historically have been most responsive to market cycle analysis, while business cycle and investor sentiment analysis have served as good complements to market cycle analysis (see Exhibit 1).

Laurel Road's executive leadership team consists of five others including Chief Financial Officer George Sclavos, Chief Marketing Officer Alyssa Schaefer, Chief Strategy Officer Aryea Aranoff, Chief Operating Officer John Chung, and Chief Compliance Officer Josh Van Hulst, who also serves as general counsel.

Fundamental Index strategies can serve as a complement to traditional market cap weighted index and actively managed strategies — providing investors the potential for more attractive risk - adjusted returns across various market cycles.

If the strategy does succeed, how large could the market be that is served, and how big could the margins be as part of an oligopoly?

Prior to joining Parnassus Investments in 2015, Mr. Sinha served as Senior Vice President and held key leadership roles in sales, marketing strategy, product development, and mergers / acquisitions at Wells Fargo Funds Management, LLC.

Ben Smith serves as Director of Social and Emerging Media for full service marketing agency, Callahan Creek, providing clients with social media strategy and guides community management and tactical executions handled by both agency staff and clients.

having served as director of marketing for Prophet Brand Strategy, a worldwide strategic brand and marketing consultancy, as well as key positions with McCann - Erickson, one of the world's largest advertising agencies and J. Walter Thompson, a renowned marketing / communications agency with offices in more than 90 countries.

Interestingly, some of the strategies that Amazon intends to use to accomplish this growth look like they came right out of a typical independent pet specialty retailer's playbook — maintaining a well - curated selection of high - quality products, participating in cooperative advertising with vendors, personalizing marketing efforts for customers» pets and, most importantly, building relationships with pet owners by serving as a reliable source for information about animal care.

He joins American from oneworld partner LATAM Airlines Group where he served as Asia commercial director, overseeing the development of commercial strategy for Hong Kong and pan-Asia markets.

Bijaoui has more than 20 years of hotel real estate and development experience in markets across EMEA and most recently served as vice president development Europe for InterContinental Hotel Group, where he defined and implemented the development strategy for the region.

«Banks are really fighting over customers, trying to come up with richer and more innovative offers,» such as generous sign - up bonuses, says Marc Bellanger, senior strategy director for Merkle, a marketing agency serving the banking and credit card industry.

As a FindLaw attorney marketing expert, I specialize in developing winning strategies that maximize the reach and visibility for attorneys that serve small towns and rural markets.

With 23 years of success leading the creation and execution of corporate strategies that improved performance and market position of large financial services companies as well companies that serve that industry, Domenick speaks to Lawyer Monthly about his journey.

The Paul, Weiss Bankruptcy & Corporate Reorganization Department serves as a critical advisor in almost every major, complex restructuring matter, helping companies, creditors and investors facing rapid market transformation respond to business challenges with comprehensive and innovative strategies.

Before joining ELM Solutions, Vodvarka served as a consultant to enterprise corporations, advising on and managing technology alliances, partner ecosystems, channel strategy and sales, and marketing programs.

Prior to joining TyMetrix, he served as the Vice President of Product & Market Strategy for legal technology company Content Pilot.

He also served as the CEO of Epiq Systems Class Actions & Claims Solutions, where he initiated a successful turnaround effort including a reorganization of marketing, sales force and strategic business development activities, and as Director of Practice Development for White & Case, leading practice group strategy, marketing, business development, competitive intelligence and client relations.

With deep experience in a variety of key sectors, we also regularly act for clients located in other markets, who rely on us to serve as national and global counsel on matters where consistency of strategy, practical experience and a core understanding of your business are critical.

As firms develop new strategies to grapple with these fundamental changes in the marketplace, they'd be well - served by concentrating on improving the quality of their content marketing efforts — in particular, if they hope to effectively demonstrate a unique grasp of industries and subject matter.

Prior to joining Allianz Life Insurance Company of North America (Allianz Life ®) in 2010, Repya served as senior advanced strategies counsel for Securian Financial Services, providing tax and legal support to registered representatives working in advanced markets.

Ensures the alignment of multiple cross-functional teams to ensure the achievement of business objectives by partnering with Legal, Finance, Marketing, Site Merchandising, Project Management, and third party partners; ensuring legal compliance from partners; working with Finance on planning and reporting; serving as the daily point of contact for third party partner; communicating with stakeholders on key business initiatives to ensure buy - in; and working with marketing and site partners to develop stMarketing, Site Merchandising, Project Management, and third party partners; ensuring legal compliance from partners; working with Finance on planning and reporting; serving as the daily point of contact for third party partner; communicating with stakeholders on key business initiatives to ensure buy - in; and working with marketing and site partners to develop stmarketing and site partners to develop strategies.

Developed marketing strategy and developed company's business network and served as company representative at major conferences, presentations, and events.