Sentences with phrase «serve nonconsumers»

Not exact matches

Neither did Uber primarily target nonconsumers — people who found the existing alternatives so expensive or inconvenient that they took public transit or drove themselves instead: Uber was launched in San Francisco (a well - served taxi market), and Uber's customers were generally people already in the habit of hiring rides.

Instead, they get traction by initially serving the least demanding customers or by providing access to nonconsumers who are outside of the traditional market altogether.

Once companies like Apple got a foothold among these nonconsumers, it was only a matter of time before they improved personal computer technology to serve more and more demanding customers and disrupted the computing industry as we knew it.

Its market was «nonconsumers»: people not being served by the big manufacturers, and for whom the alternative was nothing.

Are new technologies targeting nonconsumers or serving existing customers?