As Robert Flannigan pointed
out in his article «The [Fiduciary] Duty
of Fidelity» -LRB-(2008) 124 LQR 274), the duty
of fidelity is an invention and «faith, good faith, fidelity and
loyalty arguably are too closely associated with conventional fiduciary responsibility to
serve usefully as sharp descriptors
of other functions».
The newly christened hotel
serves as a microcosm
of the company's larger objective: to edge
out competitors and bolster brand
loyalty worldwide.