According to an article for The Observer by Anna Baddeley, «Last month the charity published the results of a survey into how
technology is
shaping our reading habits: nearly half (48 %) of UK adults who use
technology to read said it had made them read more; 41 % said that being able to look up words they didn't know has made reading easier while half said that being able to adjust the appearance of the text has helped; 62 % said that being able to access free
ebooks has meant they have read books they would not otherwise have read.»
It is based on a variety of other
technologies and standards, like Open
eBook and XHTML 1.1, but its uniqueness is in how it combines these standards to provide a solid formatting foundation for
eBooks of just about every
shape and size.