Sentences with phrase «share of their marketing budget»

Most large presses reserve the lion's share of their marketing budget for the biggest names on their list (which probably will not include first - time authors).

Not exact matches

The same way a creative advertisement or guerrilla marketing campaign (which should be part of the entrepreneurial arsenal, even though the lion's share of budget should go toward direct response advertising that has trackable results) is meant to get your attention, so too is the initial schmooze with a prospect supposed to be worthy of the attention they have given you — exciting them at the possibilities you have shown them, and delivered in an educational and entertaining way that leaves them fascinated and wanting more.

Marketing and sales must agree on the target markets, decision - makers and influencers, and have a shared appreciation of the buyer needs, buying process and budget, as well as the competitive advantages, enabling marketing to generate high - qualiMarketing and sales must agree on the target markets, decision - makers and influencers, and have a shared appreciation of the buyer needs, buying process and budget, as well as the competitive advantages, enabling marketing to generate high - qualimarketing to generate high - quality leads.

According to the Macrothink Institute, market share of Airbnb in the UAE is predicted to have dinted takings for budget hotels by 10 % in 2016.

Matt Therian of Renaissance Capital, an IPO research firm based in Greenwich, Conn., noted that Zipcar has a relatively «capital intensive» business model, but its strong brand image and its head start in the car - sharing market — where it competes in some markets with for - profit rivals and such nonprofit entrants as Chicago's iGo and the San Francisco area's City Car Share, in addition, of course, to traditional rental incumbents like Hertz HTZ, -9.08 % and Avis Budget Group CAR, -11.56 % — give it an inside track with investors.

In 2014 Advertising Age reported on the share of B2B budgets going to digital marketing.

Nevertheless, in - person trade shows, conferences and events continued to take the largest share (14 %) of the North American B2B marketing budget in 2015.

Media owners that reach niche audiences are also in a good position to compete for share of a small part of the marketing budget.

Coca - Cola Amatil could claw back market share in the lucrative bottled water market if rivals such as Asahi Schweppes and the supermarket chains raise prices on private - label and budget water to fully cover the cost of the container deposit scheme.

With the nation still reeling from the harm caused by underregulated markets, conservatives are using city and state budget crises to call for across - the - board privatization, entrusting unaccountable private companies with an ever greater share of the public good.

If that money is included in the state budget, Mahoney said, it could also be used for building a second indoor skating facility at the fair - the goal, she said, would be to capture a larger share of the youth hockey market - and to start developing a master plan.

«Vince Cable said that the help - to - buy scheme unveiled in the Budget earlier this year could simply «inflate» the housing market as occurred in the last decade... The # 130 billion scheme has been heralded as a flagship measure... However, some economists and business leaders have voiced warnings about the scheme and Mr Cable — who previously warned about the dangerous levels of debt before the financial crisis - has now indicated he shares their concerns.

Cuomo said it would be cost free, but there's actually $ 323 million in the budget to promote and administer the program and there's no estimate as to what we'll lose in terms of market share.

Coke is spending millions of dollars here and has a marketing PR budget that researchers don't have so they can take the findings and share them and use them to try to fight policy and all these laws that are being debated about taxing soda.

States and school districts are already dedicating increasing shares of their budgets toward pensions, and any stock market crash, or even just a few years of mediocre returns, will only accelerate that trend.

Did you receive a million - dollar - plus advance from a publisher who is going to dedicate a huge share of the year's marketing budget toward promoting your book?

Today the market place is complete with a myriad of financial offerings yet tighter margins and budgets to effectively advertise to maintain and grow market share.

Prior to the introduction of the 2010 Federal Budget (Mar 4 2010) when you took possession of ESPP stock (exercise date) and the Fair Market Value (FMV) of the shares, on that date, exceeds the Adjusted Cost Base (ACB) of those shares you were deemed to have received a taxable benefit equal to the exercise date equity FMV minus the ACB.

Those Androids, Badas, WP7s and whatnot can be found on everything from budget phones to expensive ones, not surprising all of them combined have a comparable market share, lmao.

Tokyo 42 doesn't have the marketing budget of something like Destiny 2, so taking a different approach to sharing the growing pains of game development is key:

Our Australia's Carbon Bubble report reveals that Australia's coal reserves are already more than double their market share of the precautionary global carbon budget for coal.

The statement also encouraged the Pope «to be one with them in demanding governments to reduce greenhouse gas emissions through a deliberate large - scale intervention; fairly and equitable share the global emissions budget; ensure the welfare and rights of people amid the climate crisis; and put an end to false solutions, the expansion of carbon markets and corporate domination in climate negotiations, and translating these commitments into concrete policies.»

I work closely with my clients to tailor a specific program that is based on their needs, goals and budget, and positions them to capture a greater share of their target market.

The Union Budget 2018 has imposed an LTCG tax of 10 per cent on investors in stock markets who sell their shares after one year

When the company was acquired by Warren Buffett's Berkshire Hathaway in 1996, it received the financial resources to rapidly expand and quickly acquired market share on the back of massive advertising budget.

Samsung's domination is largely a result of making handsets for all market segments: smartphones for all market segments, from budget to premium, as well as featurephones, which until recently held the majority of the market share.

In 2015, HUAWEI is tripling its marketing budget to 400 million baht in Thailand smartphone market, hoping to gain market share of the Thai smartphone marker.

The brand went from 9 % market share to 25 % by aggressively focusing on the budget segment and making its phones available at thousands of retail stores.

It held the number one position in the immensely profitable Indian market with a share of 26 %, which is double that of Xiaomi; the runner - up Chinese brand which is also enormously popular for its extremely high value handsets in the budget segment.

ASUS first unveiled the mid-range ZenFone range of smartphones in 2014, and with ZenFone 3, the company wants to break away from the budget segment and is looking to increase its market share in the premium segment where it competes with the likes of the impressive OnePlus 3 and Honor 8 for example.

The development of new features for the estimated 1.5 billion smart phones shipped annually has been at the heart of the battle for global market share over the past decade, with Apple, bolstered by its huge R&D budget, often leading.

Samsung's publicized efforts in introducing a new line of devices comes at a time when its market share is seeing a decline due to tougher competition with Apple's new premium iPhones and the rise of premium yet budget - friendly smartphones from Chinese phone makers, according to Korea Herald.

For now, the biggest market share among these new entrants is that of Lenovo, the numbers driven up primarily by its acquisition of Motorola, which has at least two very popular budget smartphones in India.

Following the success of Motorola's Google - backed budget blower, manufacturers have visibly stepped up their game in an attempt to claim a share of the lower end of the market; after all, not everyone has # 500 + to blow on the latest iPhone 6 or Samsung Galaxy Note 4.

This way, the company is hoping to gain a larger share of India's budget smartphone market which has been growing at a rapid pace.

By partnering with Xiaomi, it is addressing those setbacks: the Mi A1 is one of the best - looking phones in the budget segment, and Xiaomi utterly dominates the mind share in markets like India, which ensures the phone gets plenty of visibility.

Microsoft believes that Windows Phone will increase its market share and future budget devices are important part of the overall strategy.

• Highly experienced in determining clients» advertising needs by interviewing them in detail and coming up with effective plans to meet these needs • Hands - on experience in gathering and organizing information to assist in decision making procedures, particularly related to media placement and campaign lengths • Proven ability to effectively and efficiently prepare advertising budgets, calendars and project schedules • Deep insight into recommending creative concept revisions in sync with clients» dynamic advertising needs • Effectively able to plan and implement advertising and promotional campaigns to meet market share increase requirements • Demonstrated ability to initiate market research and analysis to determine market opportunities for business • Proficient in developing pricing strategies for products and services in sync with competitive pricing standards • Competent in monitoring and analyzing sales promotion results to determine cost effectiveness of running advertising campaigns • Adept at tracking advertising budgets and expenses to evaluate each campaign module based on program objectives • Qualified to plan and prepare advertising materials to increases sales of products and services • Excellent skills in setting advertising goals and forecasts, driving key initiatives and projects and ensuring revenue growth through well - placed advertising efforts

SALES SUCCESSES • Increased sales by 55 % in 18 months by aptly identifying customers» needs and understanding budgets and recommending appropriate changes in product lines • Implemented a core sales project named «Go and Get» focused on expanding business with business client which brought in a profit of $ 3M • Proactively and singlehandedly established sales goals with other national sales offices thereby engendering sizeable penetration into competitive markets • Grew national market revenue share by 25 % in 5 months

AREAS OF EXPERTISE * New Business Development * Sales Team Management * Coaching / Mentoring * Customer Relationship Management * Market Share Expansion * Account Retention * Strategic Planning & Execution * Written / Oral Communications * Marketing Research * Competitive Analysis * Budgeting / Forecasting * Product Launch SC KY (6/2012 - 1/2014)

Professional Experience Audi of America (Herndon, VA & Auburn Hills, MI) 8/2006 — Present Manager, After Sales Marketing & Communications • Develop and guide the strategic direction and successful implementation of after sales marketing programs impacting customer loyalty and market share growth • Execute CRM systems delivering one - to - one customer messaging • Manage incentive and retention programs inclusive of performance metric setting, measuring, and reward program operations • Serve as lead contact for the after sales business of cross functional integration projects joining people, processes, and systems • Analyze data and market research to provide insight on customer retention opportunities • Manage multiple departments» budget to ensure profitable financial performance • Serve as a motivational public speaker in large and intimateMarketing & Communications • Develop and guide the strategic direction and successful implementation of after sales marketing programs impacting customer loyalty and market share growth • Execute CRM systems delivering one - to - one customer messaging • Manage incentive and retention programs inclusive of performance metric setting, measuring, and reward program operations • Serve as lead contact for the after sales business of cross functional integration projects joining people, processes, and systems • Analyze data and market research to provide insight on customer retention opportunities • Manage multiple departments» budget to ensure profitable financial performance • Serve as a motivational public speaker in large and intimatemarketing programs impacting customer loyalty and market share growth • Execute CRM systems delivering one - to - one customer messaging • Manage incentive and retention programs inclusive of performance metric setting, measuring, and reward program operations • Serve as lead contact for the after sales business of cross functional integration projects joining people, processes, and systems • Analyze data and market research to provide insight on customer retention opportunities • Manage multiple departments» budget to ensure profitable financial performance • Serve as a motivational public speaker in large and intimate settings

Wong wouldn't share the amount the company spends annually on its various forms of advertising — that's proprietary, he says — but print ads consume about three - quarters of its annual marketing budget, which is in the millions.