«It's very difficult to get people to trust you to
share psychological data with them,» says Vess Popov, development strategist of the University of Cambridge's Psychometrics Centre.
Not exact matches
The app collected
psychological test
data from Facebook users and their friends and
shared the information with Cambridge Analytica, allowing the firm to deliver pro-Trump messaging to potential voters online.
And now, thanks to a whistleblower and two stunning reports in the Observer and the New York Times, we know that one of those developers siphoned
data on more than 50 million Facebook users and
shared them with the Trump campaign's voter targeting firm, Cambridge Analytica — a company that has bragged it has
psychological profiles on 230 million American voters, which it uses to target people online with emotionally precise digital messaging to influence elections.
Other strategic information could include: connected third party application
data; comments and likes on public Facebook pages; internet browsing history through Facebook APIs and scripts; consumer loyalty programs, mobile app logins; publicly
shared photos and profile information that users forget about; and (I'm presuming) more mundane tactics such as harnessing unassuming personality «quizzes» on Facebook that capture invaluable psychometric
data people readily
share with their friends and families, but not with a
psychological voter profiling firm.
Facebook's privacy practices have come under fire after revelations that Cambridge Analytica got
data on Facebook users, including information on friends of people who had downloaded a
psychological quiz app, even though those friends hadn't given explicit consent to
sharing.
Open
sharing of
data on close relationships and other sensitive social
psychological topics: Challenges, tools, and future directions.