In this post, I'm going to
share with you a book marketing tip I just experienced this last weekend at a live speaking engagement where I was selling books.
Not exact matches
So much advice out there focuses on using online social networking in your
marketing plans; but in your
book you really emphasize the importance of blending online
with offline — can you
share some tips to do this effectively?
Replete
with case studies from brand managers on the front lines of the battle for
market share, the
book features candid interviews
with top tier consumer product companies like McDonald's and Anheuser Busch.
In his new
book X: The Experience When Business Meets Design bestselling author Brian Solis
shares why great products are no longer good enough to win
with customers and why creative
marketing and delightful customer service too are not enough to succeed.
With a record quarter on the
books and no signs of funding slowing down, join the Director of StartUp Health Academy as she
shares the latest
market trends and advances in digital health technology and what's in store over the next quarter, next year, and 10 + years from now.
I can't claim that my list reflects comprehensive knowledge of the current
book market, or even my own reading from 2012, which as per usual was more engaged
with older
books, but it seems unusual enough to be worth
sharing.
The fact that the author of a major new
book asserting that breast - feeding «enslaves» and «undermines» women also personally holds controlling interest in the agency of record for the three companies that collectively control much of the infant formula
market share in the United States is glaringly disturbing... Publicis has been charged
with marketing Nestlé to the public since at least 1984, and has been promoting infant formula on behalf of Abbott Laboratories since 1997.
Kenya has been very generous in
sharing tips
with me regarding self - publishing, promoting, and
marketing books.
In giving you a few looks at information from Nielsen's 2015
Book Research in Review report, let's start
with that chart Norton refers to about
market share.
With less stores to present a physical copies of
books for readers to shift through and make impulse purchases in the store, I would predict that ebooks would gain an even greater
market share.
Whether you're providing updates on an upcoming publication or
sharing information about author events, your email
marketing lets you reach fans
with important information to raise your visibility, encourage brand engagement, and drive
book sales.
She specializes in helping business professionals build credibility and differentiate themselves in the
market by writing and publishing
books about their area of expertise and helping writers of all backgrounds
share their stories
with the world.
A good cinematic
book trailer is the type of thing that potential readers will want to
share with their friends, literary websites will want to write articles on, and brands the author as a professional
with a multimedia digital
marketing campaign, a force to be reckoned
with.
According to recent statistics, self - published
books»
share of the UK
market grew by 79 % in 2013,
with 18m self - published
books bought by UK readers last year.
She
shares her experiences
with using the Internet to
market her
book.
Last summer, data from Neilson
Book suggested that self - published
books»
share of the UK
market grew by 79 per cent in 2013,
with 18 million self - published
books bought by UK readers, worth in the regions # 59 million.
If you have a similar inspiring story, or message, you want to write about and
share, you'll want to attend my interview
with Dina next week, so you can profit from her indie - publishing and
book marketing experiences.
If an author — who does know how many copies of her
book she has sold, and in what
markets — can not
share information
with other authors, then it creates an every - man - for - himself atmosphere in
book sales.
Katherine Sears
shared an article on the Booktrope site about finding and connecting
with our «raving fans» and it's so true — people really want to see their favorite writers succeed and word of mouth is still such a huge part of
book marketing (whether it's online or in real life).
Some
books that are read only once may continue to have an increasing digital
share of the
market — but I don't believe this will occur for
books with a significant number of illustrations.
It's a podcast where each episode features a successful name from the self - publishing world who
shares their personal insight and experience
with a particular
book marketing tactic.
So if Amazon wanted to monkey around
with retail split, they'd likely already be doing it
with other products for which they DO have an even larger
market share than they do for
books.
For example, I've been a member of Pat Flynn's Kindle Author Facebook Group for a couple years, so I made sure to
share my launch along
with a little insight on how I used Fancy Hands to support the
book's creation and
marketing plan.
Join us Friday for a #FutureChat on sales data in the
books market:
With major retailers not
sharing their numbers, are we viewing the industry by candlelight?
Heather Hart
shared with us a little bit of her background and how she got involved
with self - publishing,
marketing her own
books, as well as helping other authors when it comes to
marketing their own
books.
To sell
books, authors use social media networks as
marketing tools for building brand equity and getting free
book publicity by
sharing online conversations, posts,
book excerpts, links, videos, photographs and text files
with family, friends, fans and professionals.
In this free ebook and video series, I
share everything you need to write, publish and
market your
book, as well as how to make a living
with your writing.
One of the coolest things about being indie is being able to do innovative things like sign revenue -
share contracts
with a translator to get my
books into the German
market in a real way.
In this guest post from author BK Walker, she
shares some great tips to help you promote your
book with little to no budget for
marketing.
ALL OF THIS may sound foreign and daunting, but effective
book marketing through social media can be achieved easily by grouping friends and fans into categories to suit the conversations and discussions you intend to
share with each online group.
You'll find a mixture here of
book marketing experts, writing coaches, ghostwriters, and other publishing industry professionals — all
with interesting advice to
share.
But, a weakened Amazon,
with less
share of the
book market, means fewer
book customers searching for
books and stumbling upon the self - published work.
In this interview
with him on the esteemed Social Media
Marketing podcast — an on - demand talk radio show from Social Media Examiner, he shares his thoughts on publishing and marketing book and also his philosophy on writing, the importance he puts on blogging
Marketing podcast — an on - demand talk radio show from Social Media Examiner, he
shares his thoughts on publishing and
marketing book and also his philosophy on writing, the importance he puts on blogging
marketing book and also his philosophy on writing, the importance he puts on blogging and more.
And, so if you're being paid per finished hour, as a narrator, I don't consider necessarily that it's such an important part of my job to
market that type of
book, because I've been paid for my role; I do feel responsibility
with royalty
share deals to help in the
marketing of them, which is why we're doing this, of course!
Author, publisher, and
book marketer Julie Smith
shares what she loves to write — and read — in a mystery, how her writing obsession evolved into
marketing, the mistake many authors make
with their
book covers, and more.
People are publishing
books on their own because they choose to — because they see opportunities in the
market and want a bigger
share of the pie than publishers offer; because they want full control of their
book; for some, because they just want a relic of their work to
share with friends and family.
2 min readBack in early August, we began featuring authors that have used the Helix Review to gain insight into their writing style and how to better
market their
books, so we could
share what they learned
with you.
The idea was very simple - although there's so much hype around e-
books,
books printed on paper still dominate the
book market (
with at least 90 percent
share of the
book marketplace) and we want them to be as environmentally sound as possible.
If you think your author friends would also benefit from daily
book marketing advice from a pro, please
share this link
with them.
Two years after «standing up» to Amazon by handing Apple instant
market share in the ebook space, and jumping through hoops to supply every other harebrained ebook startup
with shoddily formatted content,
with nary a thought given to device interoperability nor optimal user experiences, and in the wake of the # 2 domestic
book retailer finally going bankrupt, libraries have seemingly become the one kid on the playground publishers think they can bully into submission.
In this case, the publisher reviews your manuscript, and if selected, they will
share the costs of publishing, production, and
marketing of your
book with you.
Back in early August, we began featuring authors that have used the Helix Review to gain insight into their writing style and how to better
market their
books, so we could
share what they learned
with you.
The rise of tablets and the iPad has diminished their
market share but there is still room to maneuver in the
market that is obsessed
with newspapers, comics, graphic novels, and
books.
A place where authors in the
Marketing for Romance Writers organization can
share their
books with readers.
I try anything and everything to sell my
books, and
share those experiences here
with you; I also love to learn from you all what you've tried in your
book marketing and selling activities, and love to learn what has worked (and not worked), so I asked my social media author friends this question:
Ahead of the seminar, Meynink said: & ldquo; There has been over-performance in the growth in e-book sales in the romance and science fiction categories, when compared to the market share of print book sales, and this correlates with a fall in print book sales in those sectors.
Tolino also has a significant
market share of digital
books,
with nearly 50 % of ebook buyers in Germany being Tolino customers, according to Nina Hugendubel, Managing Director of Hugendubel Buchhandlung.
I am sure that I am speaking for many others on The
Book Marketing Network when I say that we wholeheartedly appreciate you taking the time to do this interview and for
sharing your success story
with us all.
Hopefully
sharing these questions
with you will help provide direction in your own
book marketing efforts.
She
shared with us how she uses Pressbooks» landing page to
market her
books.