And it certainly isn't taking up
any shelf space in a bookstore, so even if it is in print, a reader has to special order it.
Electronic
shelf space is practically infinite, so writers can put their books out and go write the next one without having to worry about selling to the satisfaction of some corporate bean - counter.
I've been utilizing it the most for series that I either had no physical
shelf space for or titles I couldn't wait to get my paws on.
Books that received great reviews from editors, but as you say, were to cutting edge to find their way onto the very limited genre /
shelf space of traditional publishing, can now see the light of day and find their readership, even if it IS only a small readership, they can and will be read, and THAT is refreshing.
Even if bookstores do better than he anticipates, it's pretty clear that many stores will have to close shop, and all of them will have to reduce
their shelf space for books, in an attempt to widen out and sell other products that will keep them in business.
You have to sell a heap of books to make a decent living, and the truth is,
shelf space has shrunk insanely over the past five years.
My friend who pondered his local bookstore's proposal of a $ 20 investment in
shelf space finally decided to accept the deal.
There are over 4,000 new books each day competing for
shelf space, and you have to convince people that you are worth their time!
Bookstores only have so much
shelf space, so they often only buy 1 to 6 books at a time.
And
that shelf space in stores has become a premium, paid for by publishers with a lot of extra money being paid if a store will just put the book near the front door for a few days.
Traditional publishing may not be dying, but in five years, when there's drastically less
shelf space for books, that business model will certainly slim down and change.
SCHWAB: I guess I'm more jaded, because I sometimes see those insertions and think marketing is doing it to gain the perks of a YA (award consideration, YA appeal) and the placement of adult (
shelf space, crossover, etc.).
«With shrinking
shelf space, we need new discovery mechanisms, but it is the authors who are showing the publishers the way to explore the possibility space,» O'Reilly.
During the intensity of negotiating better stocking fees, better
shelf space visibility for brick - and - mortar retailers, and other fine points of the bookselling business, many retailers have engaged in a reduction in stock and sales times.
A few still pick through the bargain bin at Costco for paperbacks, or do so at garage sales, but
shelf space in the home is at a premium.
If you are out of
shelf space buy more shelves!
Otherwise
my shelf space would reach critical mass and there would be no room for proper reads.
And with library budgets being slashed to embarrassingly low amounts and
shelf space shrinking for already cash - strapped libraries, the chances of them taking a risk on an unheard of author were not very high.
In an age where physical retail
shelf space is shrinking everyday, and virtual
shelf space is growing exponentially, like a black hole, why would you go out of your way to alienate arguably the most loyal and dependable partners you have?
Electronic books do not have
shelf space limitations.
This element, among many other trends in the rapidly evolving industry, allowed for indie authors to succeed without having to fight for brick - and - mortar
shelf space.
Given Costco's limited
shelf space (so to speak), few books are chosen.
There are new and growing opportunities in this market due to the loss of retail
shelf space which accelerates the importance of eBooks.
As with books taking up virtual
shelf space, there is something to be said for multiple book trailers taking up video
shelf space.
It would be so much easier on my wallet and
shelf space.
Or
shelf space in a particular bookselling venue?
2) Traditional publishers are working hard to figure out the new balance sheets, the new profit and loss statements that account for sales spread out over time versus short time sales limited by
shelf space.
While some of the print book decline can be sheeted home to the Borders bankruptcy and the reduction of
shelf space to sell books, this doesn't reduce the role of ebooks.
Worse, competition is fierce for bookstore
shelf space and available media slots.
Today's book marketing is about more than
shelf space; it's about appealing to a variety of readers and employing various means of creating impressions for your book.
This works fairly well in most public libraries, and is an absolute necessity because real estate and
shelf space are generally expensive and always finite.
But in the digital age, where online
shelf space is unlimited, your book doesn't have to hit immediately.
Self published authors have to rely on their own resources, be more creative in finding retail
shelf space for their books (as a rule, self published authors have far less access to chain bookstore shelves than the big publishers who spend millions on marketing dollars), and have to work very hard to create any sort of buzz about their books.
How a book sells in the first week or the first month means nothing in this new world of unlimited electronic
shelf space.
While your story is soaking up
that shelf space, you want to give your creative juices a break.
If you don't care about brick - and - mortar
shelf space, why should I try to make you care?
Barnes & Noble may be attempting to charge publishers not only for traditional co-op (which usually means display on the New Releases table, Mother's Day table, etc.), but also for giving books
any shelf space at all, including spine out.
I would never sign with another publisher unless they offered either a huge advance or something I wouldn't have access to as an indie, such as a promotional budget or
shelf space in big bookstores, translation deal or a film deal, etc (I know film isn't handled via the publisher, but that's the kind of thing I mean — something I can't do on my own).
If you want your book to share
shelf space, you have to create an interior that is as good as theirs.
And of course let's also support our local indie bookstores (that would be Otter Books in my current home town of Nelson, BC, Canada) because they're the folks that give up - and - coming scribblers, (like me),
shelf space!
First, electronic
shelf space is infinite.
«This leaves publishers struggling to actively influence the fate of many of their titles to a degree that one could question whether what is happening is really publishing at all, with its implications of securing visibility,
shelf space and demand.
Then Amazon opened up a new frontier — a virtual bookshop with unlimited
shelf space — and the unpublished and unwashed mass of writers went there.
Instead of ten of the last Patterson, there are two of the Patterson and eight other authors» books in the same
shelf space.
And we have unlimited
shelf space to display our books until readers find them.
Plus, readers can have confidence now that they will always be able to get every book in the series because the online ebook
shelf space is unlimited.
Category romance writers barely get thirty days of
shelf space then they're carted off so the next month's editions can go out.
Yes, traditional publishers are all competing for the important in - store
shelf space, but there are enough self published authors who are selling gangbusters in ebooks, who would do well on shelves.
But online digital retailers have unlimited
shelf space, providing authors and publishers the opportunity to keep their books available for readers.
In the mean time, I suppose I'll just have to keep writing, but the one thing I do know is that the «
shelf space» theory is important, traditional OR indie.