By 2017, we will see smart objects hitting
shelves on broad scale and we will start reducing waste, costs and inconvenience while increasing efficiency and safety.
I think it is early days from which to draw any
broad conclusions, but it seems inevitable to me that the big publishers» power is reduced as the parts that nobody else can do (putting books
on shelves) become less important compared to the parts that others with much less
scale can do (delivering ebooks to the marketplace).