Patrick worked the day
shift at Zoney's GoMart one Wednesday a month: sealed into the vacuum - packed chill behind the
convenience store's dirty plate - glass windows, watching cars zoom by on the highway while he stood still.
Another reason for the
shift toward co-branded cards is that consumers are demanding the
convenience of cards that can be used
at a variety of venues, not just
at one
store, says Gwenn Bezard, research director with the Boston - based Aite Group, an independent research and advisory firm.