Not exact matches
In our first link building workshop, I proposed a
shift for link building from an «anchor text» and SERP manipulation mentality towards link prospect engagement and
content creation / promotion.
But while the information - as - product concept may help you address some of the tactical decisions involved
in branded
content creation, getting your company to really take a strategic, integrated, and editorial approach to
content marketing may require a more significant mindset
shift.
What's exciting about this
shift in content curation,
creation and distribution is that it allows teachers opportunities to work with the most current information available and serve as the expert when vetting
content.
With the upcoming of Web 2.0,
content creation in the web has
shifted towards the user.