Sentences with phrase «shift of ad dollars»

Not exact matches

Adobe — whose quarterly results handily beat analyst expectations — is benefiting from the shift of marketing ad dollars online to social, search, display and video, said Adobe CEO Shantanu Narayen on CNBC's «Closing Bell.»

Adobe is benefiting from the shift of marketing ad dollars online, said Adobe CEO Shantanu Narayen.

At the end of the day, however, as competing platforms continue to flood the space, and as brands increasingly shift television ad dollars into digital, only one clear victor in the battle for online video has emerged: creators.

Major brands already are shifting their online ad dollars from Google to Facebook — the latter of which is expected to rake in $ 2 billion in global advertising next year, said Ciaran Norris, Mindshare's global head of social media.

With the help of his tracking system, says Brunell, «we found that only one of the home books in our market was really bringing in business, so we shifted more ad dollars there and upped our listings.».