Still, it's a model that creates certain
shipping challenges for businesses, ones that can't be ignored, given the volume of orders.
This can lead to myopia that's kind of staggering, and
challenges the notion that the industry is too driven by casual - oriented
business - think: 10 years later, the Sims has sold 125 million boxes or expansions
for more than 2.5 billion in revenue, and yet no one has
shipped a serious, well - funded competitor.