Instead it aims to ensure
shoppers come to its site to buy compatible eBooks and other goods from which it does make money.
However, it may be under - utilized as many Amazon
shoppers come to the site with a particular shopping query already in mind and ready to be typed in the search box.
Not exact matches
Walmart,
coming off a year of acquisitions like those of Bonobos, Modcloth and Moosejaw, will likely continue
to buy hip digital - first brands as it looks
to counter Amazon's moves in the fashion world and attract more well - heller
shoppers to Jet.com if not its own
site.
Instead, the company has already said that it's willing
to put $ 5.5 billion into India in the
coming years and has already started making modifications
to its
site's policies and design
to play within government regulations and attract Indian
shoppers.
After selecting the right
site, developers have
to consider how
to generate a critical mass of retailers
to keep
shoppers coming back for more.