One thing I would say about new advertisers that they always do wrong, and this has nothing to do with long tail vs.
short tail keywords, is that they have no idea about how the keyword match types work.
I guess SEO of long tails keywords is much easier than
short tail keywords, but never paid that much attention on that.
-- If you want to reach a larger audience, then this is the better option as it does the complete opposite;
short tail keywords reach a larger audience but, due to high competition, you are less likely to show up on Google.
Short - tail keywords — If you want to reach a larger audience, then this is the better option as it does the complete opposite;
short tail keywords reach a larger audience but, due to high competition, you are less likely to show up on Google.
Not exact matches
You've done your due diligence and researched the
keyword «running» (along with all of its long and
short tail variations), and you're pleased to see that it's one of the highest volume
keywords out there.
It means an even lower focus on
short, core
keywords, and a higher focus on long -
tail keywords and on conversational, colloquial types of searches.
If unpracticed optimizers have been given free rein on your site, check that you are not displaying identical anchor text throughout, that titles are restricted to five or six descriptive words, that meta tags provide meaningful, unique information about that page, that H1 and H2 headers are not simply vehicles for having
keywords in larger, bold print, and that the body text makes use of both
short and long
tail keyword variations.
That's a good example of a long
tail keyword and you've got a much better chance of ranking quickly for that
keyword than for a
shorter, more generic
keyword.
Heya Wynn, long -
tail keywords drive more target traffic than
short -
tail keywords, but definitely is more competitive in some niches.
Whenever you create content, your focus should be on the intent of your audience, not how many times you can include a
keyword (whether it's long
tail or
short tail) in your content.
In
short, long
tail keywords are search phrases that contain 3 or more words.
Short -
tail keywords are the simplest formation.
However, while your clinic may lack the star power necessary to rank highly for
short terms, you can certainly make up for that by ranking for «long
tail keywords.»
The first - page bid for such long -
tail keywords is normally comparable to the one for the relevant
short -
tail keywords.
The slightly more tech - savvy refer to multiple word
keywords as long -
tail keywords, and
short phrases or single word
keywords as
short -
tails.
In my niche I have optimized my site for a variety of
keywords, some long
tail and some
short, it's also wise to think about conversion and how the
keyword will help the user engage with the site.