The campaign film is
shot with a balance of
tradition and heritage with contemporary imagery, and depicts the comparative sets of words
against the renowned Speyside landscape and the bustling distillery during the production process, reinforcing the premium and craft credentials of the range.
Fukasaku and his team broke with the longstanding studio
tradition of casting marquee idols as honorable, kimono - clad heroes, defending their gang bosses
against unscrupulous villains, and instead adapted true accounts torn from the headlines,
shot in a documentary - like style, and with few clear - cut heroes or villains.