Sentences with phrase «shows loyalty program members»
Given that research shows loyalty program members can account for more than half of a hotel's total reservations, it's critical for hotel professionals to know what strategies can boost enrollment in such programs among this growing traveler segment.
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A study by the company last year showed that airline programs constituted the largest segment of the travel and hospitality loyalty industry, with a combined 371 million members in 2012, 14 percent more than two years earlier.
Bidding with hotel points Members of the Starwood loyalty program can use Starwood Preferred Guest points to live the superstar lifestyle — however briefly — with admission to events such as fashion shows, movie premieres and VIP access to golf tournaments.