Nielsen's Homescan survey
shows private label brands at Woolies now account for 18.3 per cent of packaged grocery sales, up from 16.8 per cent in April 2011, and are catching up with Coles, which has had a more aggressive private label strategy in the past.
Not exact matches
The
show covers the four key industry areas; Ingredients & Raw Materials,
Branded Finished Products, Contract Manufacturing &
Private Label and Services & Equipment.
As a major bulk wine importer, bottler and supplier of
branded and
private label wines, Broadland Wineries will be attending the International Bulk Wine & Spirits
Show in London in February 2018.
The data
shows that family - owned wine
brands have already been growing faster than
private label product, due to consumer tastes for premium wine.
In the afternoon, participants at the International Bulk Wine & Spirits
Show turned their attention to marketing and
branding issues facing both winemakers and wine retailers as they attempt to get the word out about their new
private label brands.
The
show covers the four key industry areas; Ingredients & Raw Materials,
Branded Finished Products, Contract Manufacturing &
Private Label and Services & Equipment.