Sentences with phrase «sickly gazelle»
«Bezos kept pushing for more» and suggested that Amazon should negotiate with small publishers «the way a cheetah would pursue a sickly gazelle.»
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Despite Amazon's contentious relationship with the larger publishing industry (Jeff Bezos, the corporation's founder, once instructed his employees to «approach... small publishers the way a cheetah would pursue a sickly gazelle» in negotiations), the company runs a number of highly successful small and medium - sized publishing houses, including Thomas & Mercer, which focuses on thrillers, Little A, which publishes more literary fare, and AmazonCrossing.
The company's relationship with those publishers was called the Gazelle Project after Mr. Bezos said Amazon «should approach these small publishers the way a cheetah would pursue a sickly gazelle.»
The Gazelle Project got its name after Bezos had suggested that his staff «negotiate» with small publishers «the way a cheetah pursues a sickly gazelle» (243).