Content marketers could benefit from thinking more like the editorial
side than the advertising side.
Not exact matches
If someone has a Phd in Physics and works in
advertising (with no science on the
side as a hobby), is he more of a scientist
than a lawyer who does amature astronomy full time after retiring?
After one of the biggest buildups to a regular season MLS match in recent memory, the two
sides got things started with just as much intensity as was
advertised, and the Red Bulls captain Dax McCarty was more
than happy to give the Red Bulls an early edge over bitter - rival NYC FC after he headed a corner off a Sacha Kljestan kick for the 1 - 0 lead.
«While it is welcome that the ASA has upheld the complaint about illegal
advertising of formula, it is a great concern that it has
sided with the company rather
than the mother regarding the emails being unsolicited.
In the meantime, Merck spent $ 100 million a year on consumer
advertising for the drug — more
than Pepsi spent for its cola — and published more company - funded studies that obscured potentially deadly
side effects.
If I was to pay for
advertising, I would be much more likely to target a specific high traffic website in my niche and pay for a
side bar banner ad
than to use a Facebook sponsored post.
If Andy and John Holdren did as much to raise consciousness about biogeochemical cycles other
than carbon and CO2, it would deny the
advertising men on both
sides of this dueling tuba contest their lawful prey - an innumerate audience ignorant of natural history and science alike.
Even the institution and maintenance of an effective demand -
side policy,
advertised as the more moderate and «reasonable» solution, would in reality require a high degree of ethical commitment by the polity to effective climate action, more
than the neoclassical economic fantasy of what constitutes the human being could accommodate.
«We tend to hide, or at least not
advertise, our playbooks for fear the other
side will use them to launch counter-offenses, which we are sure would be far better funded and more warmly received by the media
than our own efforts,» he wrote.
Successful senior marketing /
advertising executive with more
than 20 years experience in management and marketing communications on both the agency and client
side.
There is much more to the expense
side of doing business
than just
advertising.