Sentences with phrase «significant free publicity»

«Write to Play» heralded Playworld's first - ever social media giveaway, and the results are impressive: Not only did its Facebook fan base increase from 600 to more than 9,000 during the two months the contest ran, but as finalists rallied to gain community support for their campaigns, many local news outlets reported on their efforts, earning Playworld significant free publicity in the process.