Items like air bags and antilock brakes, or
simple aftermarket additions like a steering wheel lock or security system, can save you money on insurance by lowering the risks for the company.
In
addition, some technologies are so
simple that the specialty - equipment industry can easily market them as low - cost, do - it - yourself installation options for consumers (see charts: Key Drivers of OEM Adoption versus Key Drivers of
Aftermarket Adoption).