January's column, in part a survey of the NAR Conference in San Francisco, also contained a reference to Ontario's Sell Rite Realty, which evoked this response: «I just wanted to take this opportunity to thank you for the rolling on the floor laughter you gave me... I was... preparing my annual budget which forces me to spend money on direct mail programs, newspaper advertising, telephone prospecting
assistants, cottage
trade shows, my website, stationary, listing presentation kits, client software programs... in an attempt to gain the advantage in the ever competitive listing appointment... It was then my associate knocked my door down and explained she had found a way for me to enjoy the sun, escape the winter wonderland, save my money and still have all the listings I could ever want... In a slow whispering voice she spoke two
simple words: Buyer Brokerage.