The agents acknowledge that could change if airlines massively
simplified their reward structures, as Southwest Airlines has done by pegging the number of miles needed to the actual cost of a ticket.
Hilton made big changes in 2017 to their Honors
rewards program and is continuing to tune the program in 2018: They are
simplifying the earning
structure, with additional points for the most frequent guests, allow the roll - over of status nights, introduce gifting of status and introduce free breakfast for Gold and Diamond members at Waldorf Astoria properties.