Mining companies know this, and for whatever reason, be it good citizenship or
simply good public relations, they frequently lend paleontologists a hand.
For example, instead of
simply saying you «added value to
Best Practices PR by saving money,» you should say that you «administered a
public relations budget of $ 500,000 and, by developing and implementing an innovative and efficient cost - saving marketing program, saved
Best Practices PR over $ 10,000 a year for a period of three years.»