The drop in revenue can be traced to 2015, when LVMH announced its decision to unify Marc by Marc Jacobs and the main collection under
a single brand umbrella, with British designer Luella Bartley and (accessories guru) Katie Hillier — who were hired in 2013 to craft a refreshed identity and product offering for the company's second line — leaving their posts.
With our new global
umbrella brand, Radisson Hotel Group, we aim to generate a stronger
brand awareness — online and offline, drive business through our new multi-
brand website radissonhotels.com, our new online marketplace serving as a
single online touchpoint for all
brands, and our renewed loyalty scheme Radisson Rewards.