I honestly can't think of
a single traditional book publisher who has led the development of a successful marketplace / marketing innovation in the last decade.
Not exact matches
Historically, these
traditional publishers have been able to dictate to the reading public what
books they will make available and independent authors who didn't meet every
single one of their criteria didn't make the cut.
Hundreds of companies are ferociously competing to be your
publisher - for - pay, selling you a package with one of their ISBNs that will put most of the money you earn from your
book sales that you generate into their pockets, publishing your
book the way they think will make them the most money, and claiming the majority of your
book sales» profits as if they've done anything that remotely resembles what a mainstream
traditional publisher would do to publish and promote your
book, generate targeted reader interest, and earn every
single sale to each individual reader.
Recognizing that no
book is the work of a
single individual, perhaps it is time that the publishing industry started publishing a list of credits for each
book produced that acknowledges not just the role of the author, but also editor,
publisher etc - irrespective of whether the
book was created in the
traditional sense or packaged!
Traditional publishers, even small ones, usually negotiate every
single author contract, and each
book has different terms.
Whereas in
traditional publishing the first
book costs hundreds of thousands because there's a whole print run, and then on every
single book there are margins for the retailer, distribution,
publisher, agent, and so on — and if the
book doesn't sell out, there are further transport, warehouse, and pulping costs.
For the author, a
single book sold at $ 4.99 is worth 10 at.99 — and probably two sold at $ 14.99 with a
traditional publisher.
Literary agencies have refused to sign e-rights deals for countless backlist
books with
traditional publishers, even though they and their clients, no doubt, see real benefits in having a
single publisher handle the print and electronic rights to a
book.
In a recent blog post, Herman wrote about why he decided to publish a Kindle
Single instead of a
traditional book — a post that was in response to an essay by author Edan Lepucki, who argued that
traditional publishers still provide a lot of value.
The massive growth of Amazon Publishing imprints is illustrated vividly this week as they took seven of the 10 top spots on the Amazon.com Kindle ebook best - sellers» list while indie
publishers had two entrants and
traditional publishing had just a
single book on the list.