Since YouTube launched
skippable ads five years ago, brands that advertise on the platform have had to become more creative to get viewers to watch.
Not exact matches
In an age of
skippable, blockable
ads and consumer indifference, these companies made
ads that millions actually wanted to watch
BTW, when you ARE trying to reach your existing supporters with
ads, for instance to solicit donations or for GOTV, you'll typically WANT to use a
skippable format.
It is our learned experience that running such client
ads on inventory that is
skippable in the U.S. leads to voters skipping
ads.
And tv program sponsorship may be a real alternative to Tivo -
skippable campaign
ads — product advertisers are certainly using it as a tactic.
Completion rates for targeted voter - matched pre-roll video
ads served on
skippable inventory were nearly as high as completion rates for the same
ads served on non-
skippable inventory.
To avoid falling into the same pit as Twitter, with its highly -
skippable and unobtrusive
ads, Snapchat hopes Promoted Stories will ensnare users even if they instinctively try to click past an
ad's first Snap.
Together, these new formats could make Snap's
ads less
skippable and more memorable, coaxing money out of businesses hoping to make a mark on premier audience of US teens.
With the latest TrueView offering, brand advertisers run their shorter video
ad assets, including bumpers, as
skippable...
Previously,
ads in Instagram Stories were easily
skippable with just a single tap because businesses were only allowed to show one single piece of media.