If they could reduce its surface glare to that of
a slick magazine page, and make a sharp, high contrast display, that would be better.
DECONCINI: I produced a
slick brochure that was as unique as the house, and then I got in the front
page of our Long Realty
Magazine, I added [the listing] to our company Web site, created a Web
page of its own, and ran an ad in The Wall Street Journal and the Arizona Daily Star.