Then, we develop a content calendar that matches topics with
small audience segments and keyword goals.
Not exact matches
By carving
segments from your larger target
audience and subdividing those into various cohorts (i.e., accounts with common attributes), you can create
smaller highly targeted customized campaigns — flipping the sales funnel upside down.
The goal of the presentation is to provide
audience members with information that will inspire them and encourage them to return to their own town or city and work to increase engagement of underrepresented
segments of their community in entrepreneurism and
small business growth.
The electronic church has chosen to go another way — to separate out a
small but highly supportive
segment of the
audience and deal with it.
As has been noted in chapters 8 and 9,
audience research indicates that the broadcasters consistently were watched by a significantly
smaller audience than was generally believed; and that this
smaller audience was not universally representative of the American population but was a highly
segmented one in terms of demographic characteristics.
Tyner can expect an
audience from only a very
small and but very vocal
segment of the electorate, but not much else.
Again, that's a
small segment of the moviegoing
audience — but it's also the most passionate, informed, intelligent and influential.
There are glimpses and
small segments of the movie that actually do let go and give into their darker nature, but for the most part, it feels as though the movie is playing it safe — making sure the
audience only feels a bit uncomfortable but knowing it'll all work out somehow.
I know some of our our
audience often prefers a wagon to an SUV because of the way it handles but that
small segment is shrinking every day.
Although this volume is far below that of the more affordable slate tablet
segment, IDC believes these devices appeal to an
audience seeking an alternative to pure tablets with
smaller screens.
As a developer based out of Amsterdam, Ismail recognized his reach was limited to a Dutch - speaking
audience, and then only the incredibly
small segment who sought out indie gaming news.
While television ads guarantee eyeballs and can be
segmented based on
audience demographics, the main problems are 1) it is exceedingly difficult to track the effectiveness of television ad campaigns, and most relatively effective methods require
small law firms to spend even more money, and 2) depending on your area of practice, television ads can work nightmares for reputation management.
For WK, the licensing agreement provides an effective distribution channel for it to reach a wider
audience in the
small firm
segment, said Dean Sonderegger, vice president and general manager of Legal Markets, Innovation at WK.