In June 2016, Thomson Reuters surveyed
small law firm customers on KPIs and benchmarking to support my upcoming book, Small Law Firm KPIs: How to Measure Your Way to Greater Profits.
That's why we've done the legwork by creating a Legal Community, exclusively for FindLaw and Westlaw
small law firm customers.
Amy Larson is a Director in
Small Law Firm Customer Marketing at Thomson Reuters.
Not exact matches
She has found success connecting on listservs and recommends checking with your local Bar Association to see if they have online communities, or signing up for the Thomson Reuters Legal Community for
small law firms, which is free if you're a
customer.
Implementing a virtual receptionist system or setting up a virtual
law office is a great way to provide cost - effective
customer support for
smaller firms.
The story is similar among
small law firms, where managing partners tend to undertake tasks aside from
law including strategic planner, marketer, accountant, and
customer service advisor among others.
It was about the time that these process changes had been put in place that the large carrier I mentioned approached our
law firm customer to evaluate whether they should be included in the much
smaller panel the carrier was developing.
While many solo attorneys and
small law firms maintain their own websites, and other websites aggregate attorney listings or feature attorney advertisements, these attorney and
firm websites, online directories, and online advertisements generally do little to assure that
small businesses and consumers receive the quality,
customer care and value they deserve.