Unless you are talking
small print runs the cost of physically producing a book is less than a dollar (assuming a paperback best seller quantity of course).
I've got a thousand or more copies of that book in my warehouse that I have to sell through before I can do another print run — and I need to decide if sales are strong enough to warrant another thousand or more books, or if I need to go to a small digital print run, in which case, I might need to raise the price (because
small print runs cost more per unit than large ones, and I have to offer my distributor a 65 % discount as per our contract).
Not exact matches
«We decided to purchase a second SurePress because of its expansive label
printing capabilities and how it allows us to produce
smaller runs with less waste, helping us to decrease production time and reduce
costs.»
Obviously the per - unit
cost is
smaller for larger publishers due to economies of scale (set - up
costs are significant, larger
print runs incremental).
I've
run a
small press; that 10 % guess for
printing costs is in line.
Bestsellers have a far higher profit margin because of the set
costs such as staff and overhead are factored over a lot more books than a 5,000 copy
print run of a
small book.
In the
cost - conscious world of business, you should carefully weigh the benefits of
small versus large
print runs.
Smaller print runs equals increased unit
costs.
It involved
cost - inefficient
small - scale
printing runs that had no guarantees of returns.
Matthew Moeller: Well, I think the big thing was just trying to move away from the bundles and bundles of paper and I'm not saying that you should be a 100 % paperless, I mean, it's still today I often
print things out to look at I have
smaller books that maybe do not have material that's easy to navigate online on a bookshelf that I can just grab, but the days of the big file cabinets in the back of the office and the unlimited number of redwells falling out everywhere, that was something when I went out on my own that I certainly envisioned was not going to be a part of kind of how we do things, and I think in moving away from that you're able to better control your operating
costs, you're able to keep overhead to a lower level, and ultimately, I think you're able to deliver more value to the client and
running a much more streamlined process.
At the same time as online searching became easier and
cost effective, new technologies in
print production made even
small print runs profitable.