What remains to be seen is if they can actually usurp
the small tablet segment in the long run.
Meanwhile, the figure seems definitely achievable for Samsung at the moment given the buzz that
the small tablet segment has generated.
Further, competition is set to become even more fierce in
the smaller tablet segment with Apple and Google set to launch follow up devices to their successful devices, the iPad Mini and Nexus 7.
Needless to say,
the smaller tablet segment characterized by a lower upfront cost will become the most happening tablet segment with the emergence of the iPad Mini.
Samsung is going big with two new 12.2 - inch tablets this year, but it also has no plans to leave
the smaller tablet segments unchecked.
Sony's appetite for smartphone releases isn't quite matched by its schedule for tablets, the latest of which sees Sony trying to crack
the smaller tablet segment.
Not exact matches
Analyst Ben Evans posits that it «may be better to think of
tablets, laptops and desktops as one «big screen»
segment, all of which compete with smartphones, and for which the opportunity is just
smaller than that for smartphones.»
Analytic O'Donnell who has over 14 years of experience tracking the tech
segment too is backing the above trend with some hardcore figures, claiming sale of phablets could peak to a healthy 175 million in 2014, outstripping that of
small tablets by about 10 million.
To what extent the last bit makes sense is debatable considering a
small sized ultrabook caters for a completely different
segment than a device that is purely
tablet in its execution and functionality while also being entirely dependent on touch based input even if it offers a bigger display.
The Blackberry Playbook is still relevant for a
small segment of
tablet owners.
The new
smaller iPad will also enable Apple to have a product in the burgeoning 7 inch
tablet segment, that is characterized by low initial costs even if it means less on features.
Clearly Steve Jobs got it all wrong here and Apple would have been left with a huge market
segment unrepresented had it not come up with a
smaller tablet.
The company has had
small success in their enterprise
segment of
tablets and are hoping for a mainstream win with the Slate 8.
The
smaller 8.9 inch sized device has been Apple's bestseller in the
tablet segment ever since its launch and the Cupertino company will lose out millions if it does not have enough of the device during launch.
The Vibrant isn't in the
small -
tablet product
segment that the Streak is.
While it is yet to attain a position of strength in the
tablet or smartphone
segment even though a start has been made, what is good to see is that it is aiming further diversification in the
smaller smart personal wearable
segment as well.
It all started with the news that Apple was engaged in the development of
smaller sized
tablets — 5 and 7 inch iPads to be specific — to take on the rising
segment among
tablets made more famous by a string of high profile launches like those of the 5 inch Streak from Dell or the Samsung Galaxy Tab and the PlayBook from Research in Motion, both of which are in the 7 inch category.
Like not only is the company raising the bar with regard to the technological aspects of the
tablet, apart from trying to stretch its hold across different
segments by developing iPads of different
smaller sizes, Apple is also making sure the iPad is available to an even wider section of the people.
The iPad has always been the frontrunner in the
tablet segment and its
smaller cousin, the iPad Mini, is also expected to script a similar success story.
In another interesting development in the
small sized
tablet segment, Acer has launched a new device which it hopes will make things a bit more competitive to the likes of the Nexus 7 or the Kindle Fire.
The
tablet also seems to have a 7 inch display (or maybe even 5 inch) so that if the above two assumptions turn out to be true, the MediaPad will be an interesting addition to the
small 7 inch Honeycomb
segment.
Amazon's Kindle Fire has done pretty well for itself on the
tablet front, especially in the
smaller screen
segment that has yet to be threatened by Apple's presence, although all of that might change eventually with the release of the rumored iPad mini.
As
tablet users start to prefer those
smaller, cheaper
tablet devices, more value and capability is needed in the larger screen
segment.
Apple early this month released a
smaller version of its iPad to take on Amazon and Android
tablets having success in that
segment of the market.
Google is essentially missing out on this
segment of
small slates as
tablet makers have focused on larger devices ranging from 8.9 - to 10.1 - inches in an effort to compete with the iPad.
Although this volume is far below that of the more affordable slate
tablet segment, IDC believes these devices appeal to an audience seeking an alternative to pure
tablets with
smaller screens.