Not exact matches
of course there is a larger g.ay
audience — but that's an admittedly
small minority of the overall American
demographic.
As has been noted in chapters 8 and 9,
audience research indicates that the broadcasters consistently were watched by a significantly
smaller audience than was generally believed; and that this
smaller audience was not universally representative of the American population but was a highly segmented one in terms of
demographic characteristics.
That leaves two potential
demographics for the movie, with a wide age gap in between — older
audiences who recall the original black - and - white Stooges shorts and features, and
small children who will be receptive to the barrage of silly slapstick gags and pratfalls.
While television ads guarantee eyeballs and can be segmented based on
audience demographics, the main problems are 1) it is exceedingly difficult to track the effectiveness of television ad campaigns, and most relatively effective methods require
small law firms to spend even more money, and 2) depending on your area of practice, television ads can work nightmares for reputation management.