QUESTION: How will you sell
your smart device game applications?
Smart device game applications are drawing attention in the game industry because so many people around the world own smart devices (smartphones and tablets) and because, even though the total number is small, there have been several successful applications that have been hugely profitable after becoming very popular.
When we look at successful
smart device game applications abroad, a number of companies have been asking each of a greater number of consumers to pay less money.
As a result of this competition to discount products,
smart device game applications are being sold at far lower prices than the ones for dedicated video game systems.
Not exact matches
For
smart devices, we plan to release the
game application Fire Emblem Heroes on February 2.
Since Nintendo wants to cherish the value of software, there will be a limit to how low of a price we might want to attach to our
game applications for
smart devices.
On the other hand, the competition among
smart device applications has been so fierce that Nintendo can not succeed just by releasing any software title with its popular characters or the themes in its popular
game franchises.
We are developing this
application to provide consumers with strong value suitable to
smart devices while also generating synergy with our dedicated video
game system business, as this is one of the goals of our
smart device business.
As I mentioned before, the Animal Crossing series for dedicated video
game systems is well - loved for its long - term playability, so we want to offer a connection between the
smart device application and the world of Animal Crossing on dedicated video
game systems.
The service includes a
smart -
device application available in Summer 2017 that will let users invite friends to play online, set play appointments and chat with one another as they play compatible
games.
Also, we recognize that attracting consumers» attention among the myriads of mobile
applications is not easy, and as I said before, we feel that simply releasing our
games just as they are on
smart devices would not provide the best entertainment for
smart devices, so we are not going to take any approach of this nature.
The company has announced a business and capital alliance with mobile publisher DeNA, which will develop and manage
game applications for
smart devices based on Nintendo's popular IP's.
The service will include a
smart -
device application available in Summer 2017 that will let users invite friends to play online, set play appointments and chat with one another as they play compatible
games.
«For
smart devices, we plan to release the
game application Fire Emblem Heroes on February 2.