The most interesting part of the report is that, it claims,
smart speaker adoption is outpacing that of the smartphone.
Smart speaker adoption is growing at the pace of smartphones several years ago.
The explosion of
smart speaker adoption is giving Brands and Agencies a new conversational voice to engage their consumers.
With increased
smart speaker adoption, the companies in this space will also begin to tackle monetization — that is, beyond sales of the hardware itself.
Considering that privacy concerns are one of the main barriers to
smart speaker adoption, will consumers really want to an «always listening» Facebook device into their homes?
This looks very similar to the Amazon Echo
smart speaker adoption in its first six months of consumer sales that included a holiday shopping season.
The smart speaker adoption is not limited to Amazon products as we have seen over the past several months, but the Echo still has a significant lead in consumer adoption that seems to be holding.
However, the fact that about half of Americans are using voice assistants already may explain why
smart speaker adoption has been faster than expected.
Add that to nascent
smart speaker adoption and mobile is a good place for Samsung to develop a Bixby foothold.
«TuneIn has been an integration partner for Alexa since 2014, and with the continued growth in
smart speaker adoption, we've certainly seen strong growth in both users, and overall listening hours,» Tony Archibong, VP of Distribution and Business Development at TuneIn, tells TechCrunch.
David Watkins is Service Director for Connected Home Devices at research firm Strategy Analytics and one of the leading analysts tracking voice assistant and
smart speaker adoption globally.
This is largely because it has lagged Amazon Alexa and Google Assistant in the trifecta of
smart speaker adoption, third - party integrations and third - party skills.
Not exact matches
Would you like a quick overview of what
smart speakers and broader voice assistant
adoption means for brands?
Voicebot's
Smart Speaker Consumer Adoption Report 2018 developed in collaboration with Pullstring and RAIN Agency found that 45.9 % of smart speaker owners had a device in the living room and 41.4 % in the kit
Smart Speaker Consumer
Adoption Report 2018 developed in collaboration with Pullstring and RAIN Agency found that 45.9 % of
smart speaker owners had a device in the living room and 41.4 % in the kit
smart speaker owners had a device in the living room and 41.4 % in the kitchen.
However, PwC's data reinforces that
smart speakers and other ambient voice assistant access points are popular and currently represent the driving force behind voice assistant
adoption.
The Voicebot
Smart Speaker Consumer Adoption Report found that smart speaker owners used voice assistants on the devices 2.79 times per
Smart Speaker Consumer
Adoption Report found that
smart speaker owners used voice assistants on the devices 2.79 times per
smart speaker owners used voice assistants on the devices 2.79 times per day.
David takes a data - first approach to analyzing
adoption of Amazon Echo, Google Home, Apple HomePod, Alibaba Tmall Genie and dozens of other
smart speakers under development by software companies, device manufacturers and telcos.
Based on comments from people that don't own
smart speakers, consumer
adoption is likely to grow nearly 50 % in 2018.
Despite the increased
adoption of
smart speakers with voice control capabilities, the new report points out that the majority of voice assistant usage won't be through these in - home devices.
Adoption of voice - powered
smart speakers is taking off.
But this new report believes the rapid
adoption of
smart speakers means we'll also see a massive increase in voice shopping.
When Voicebot collaborated with PullString and RAIN Agency to assess consumer
adoption of
smart speakers, a key focus was to..
Doug Schumacher sees the humor in the daily machinations surrounding voice assistants and the rapid
adoption of
smart speakers.
Given the rapid growth in
smart speaker and
smart home
adoption, it is not surprising that home builders such as Lennar would be looking at adding these amenities to entice buyers.
The Voicebot
Smart Speaker Consumer Adoption Report found that smart speaker owners used voice assistants on the devices 2.79 times per
Smart Speaker Consumer
Adoption Report found that
smart speaker owners used voice assistants on the devices 2.79 times per
smart speaker owners used voice assistants on the devices 2.79 times per day.
The rapid consumer
adoption rate for
smart speakers has taken analysts by surprise and that exposure is flowing into more voice assistant usage on smartphones, PCs and through household appliances.
Voicebot's
Smart Speaker Consumer
Adoption Report found that 2.6 % of non-
smart speaker owners were planning on buying an Apple HomePod.
Perhaps the biggest trend emerging over the past year has been the snappy
adoption of
smart home
speakers, such as Amazon's Echo range and the Google Home hub.
Voice app growth, rapid consumer
adoption, monetization,
smart speakers vs..
The Voicebot
Smart Speaker Consumer Adoption Report found that 26 % of smart speaker owners had tried voice shopping at least once, while nearly 12 % claim to make purchases by voice mon
Smart Speaker Consumer
Adoption Report found that 26 % of
smart speaker owners had tried voice shopping at least once, while nearly 12 % claim to make purchases by voice mon
smart speaker owners had tried voice shopping at least once, while nearly 12 % claim to make purchases by voice monthly.
Baidu may not need its own
smart speaker if the company can drive wide DuerOS
adoption.
In addition, the report suggests that household
adoption of
smart speakers today is 13 % and will grow to 55 % by 2022.
While the data precedes Apple's entry into the market with HomePod in February, it does include a few points of data regarding iPhone / iOS users and their interest in
smart speakers, prevalent long before rumblings about Apple's HomePod began.Specifically, the Smart Speaker Consumer Adoption Report states that iPhone owners are 22 percent more likely to own a smart speaker compared to non-Apple smartphone ow
smart speakers, prevalent long before rumblings about Apple's HomePod began.Specifically, the
Smart Speaker Consumer Adoption Report states that iPhone owners are 22 percent more likely to own a smart speaker compared to non-Apple smartphone ow
Smart Speaker Consumer
Adoption Report states that iPhone owners are 22 percent more likely to own a
smart speaker compared to non-Apple smartphone ow
smart speaker compared to non-Apple smartphone owners.
David takes a data - first approach to analyzing
adoption of Amazon Echo, Google Home, Apple HomePod, Alibaba Tmall Genie and dozens of other
smart speakers under development by software companies, device manufacturers and telcos.
You can learn more about the
smart speaker market share breakdown along with data on more than twenty other related topics in the Voicebot Smart Speaker Consumer Adoption report
smart speaker market share breakdown along with data on more than twenty other related topics in the Voicebot
Smart Speaker Consumer Adoption report
Smart Speaker Consumer
Adoption report here.
In addition, the rise of
smart speakers with voice assistants has made it more convenient to listen to audio recordings in the home, helping to boost
adoption further.
We hope you find the report informative and it helps you better understand the current
adoption of
smart speakers in the U.S.
According to the Voicebot
Smart Speaker Consumer Adoption report, only a little over half of smart speaker owners claim to use their device daily, and only 12.7 % use it more than six times per
Smart Speaker Consumer
Adoption report, only a little over half of
smart speaker owners claim to use their device daily, and only 12.7 % use it more than six times per
smart speaker owners claim to use their device daily, and only 12.7 % use it more than six times per day.
My 20 - minute keynote at the
Smart Voice Summit, Paris in February 2018 (organized by Smartly.ai) reviews what the data say about smart speaker and voice assistant adoption, why its happening now and how brands are reac
Smart Voice Summit, Paris in February 2018 (organized by Smartly.ai) reviews what the data say about
smart speaker and voice assistant adoption, why its happening now and how brands are reac
smart speaker and voice assistant
adoption, why its happening now and how brands are reacting.
In the Voicebot
Smart Speaker Consumer Adoption Report, we found that 26 % of U.S. smart speakers owners have made a purchase by v
Smart Speaker Consumer
Adoption Report, we found that 26 % of U.S.
smart speakers owners have made a purchase by v
smart speakers owners have made a purchase by voice.
Voice app growth, rapid consumer
adoption, monetization,
smart speakers vs voice assistants on smartphones, the YouTube kerfuffle, the Google Home Mini recording fiasco, will.i.am raising over $ 100 million and much more.
The launch draws Google's
smart speaker offerings closer in line to market - leader Amazon, although the Echo line is still leading in
adoption.
Several research projects and studies point to widespread
adoption of
smart speakers, and the platforms are a natural match to audio - first programming.
A 10 % global
adoption rate for AI - enabled
smart speakers, robots and appliances is a stunning finding.
Amazon has led in consumer
adoption of
smart speakers with somewhere near 15 million devices sold across its Echo product line.
Greg Hedges, VP of emerging experiences for RAIN, was part of the research team and he was stuck by both the
smart speaker and voice assistant
adoption rate as well as the impact on consumer habits.
Joe Branca, a senior analyst at Strategy Analytics, recently commented, «Manufacturers are clearly very much still in experimentation mode with regards to finding out which combination of feature set, size and price will trigger mass market
adoption of
smart speakers.
As is the case with Apple's HomePod, Line is also using its
smart speakers to encourage
adoption of its music streaming service, Line Music.