Analyst Tom Tien at Taiwan - based TrendForce estimates that Amazon and Google commanded 87.2 % of
global smart speaker market share in..
Google Home Max and Harman Kardon Invoke, also
smart speakers marketed for premium sound quality, together accounted for only about 1.2 % share.
This estimate is global and it is important to note that it includes ten core countries tracked by Strategy Analytics that also happen to make up all of the
key smart speaker markets today — U.S., Canada, U.K. Germany, France, India, Korea, China, Japan and Australia.
BRAVEN Audio just entered the Google Assistant
smart speaker market at this year's CES with its first product in the category called the Villa Connect.
It may have captured more than 30 % of all smart speaker sales in 2017 which helped it rise to 18.4 %
U.S. smart speaker market share in terms of total users.
Loup has a much larger estimated
smart speaker market size for 2018 at about 58 million units sold compared to 45 million for Strategy Analytics.
Apple released the HomePod earlier this month, marking the company's official entry into the
nascent smart speaker market dominated by Amazon and Google.
Google Home Max and Harman Kardon Invoke,
also smart speakers marketed for premium sound quality, together accounted for only about 1.2 % share.
This week, Baidu announced another set of products, this time to take on the
new smart speakers market, which seems to be getting crowded pretty quickly with offerings from Google, Amazon, Apple, and others.
While Google's Home and Amazon's Echo are both relatively affordable, Apple has positioned the HomePod as the premium option in the increasingly
crowded smart speaker market.
The Roku announcement is not likely to have a huge impact on the
overall smart speaker market, but it could give the company some additional leverage against other players in the streaming video space.
With the battle of the voice -
enabled smart speaker market intensifying, Amazon lowered the price for the bottom - end Echo Dot device from $ 50 to $ 30.
More consistent Wi - Fi access means more consistent Google Assistant access, and thus an edge in competition with others in the intelligent assistant and
smart speaker market like Microsoft's Cortana and Amazon's Alexa.
Amazon Echo is has a
strong smart speaker market share lead in the U.S., but Google Assistant and Apple Siri users are still likely to outnumber Alexa users for some time.
The Clova Wave very much fits into Line's effort on this front, and today's news comes just as rivals Amazon and Google prepare to pounce on the
Japanese smart speaker market.
At $ 349, the HomePod is aiming to hit the
mid-range smart speaker market, alongside the $ 399 Google Home Max (which is also currently shipping, though new orders are currently through a waitlist).
What all of this shows us is that the
Chinese smart speaker market has quickly become even more dynamic and competitive than the U.S. market.
The purpose of this study was not to
gauge smart speaker market penetration but rather to assess use cases for smart speaker owners compared to non-owners.
However, no one disputes that the $ 49 Amazon Echo Dot — which is often discounted by $ 5, $ 10 and even $ 15 — has helped Amazon
maintain smart speaker market share and drive higher than expected unit sales.
Granted, even though Google Home is eating into
Echo smart speaker market share, Amazon appears to be continuing to outsell its rival by a significant margin.
Expect to see more news of this kind in the weeks to come: The
fledgling smart speaker market may still be pretty new, but the biggest time of year for sales historically is the holiday season.
The company loses the opportunity to sell the HomePod to shoppers in a more buying mood and help it break into the
young smart speaker market.
Finally, there's no way to address the 2018
smart speaker market without mentioning the big pink elephant in the room — or rather, not in the room — the Apple Homepod.
Now that Amazon's Alexa voice service has 15,000 Skills, the platform stands to grow even further, helped immensely by the fact that Amazon is expected to control 70 percent of the
entire smart speaker market this year, surpassing Google Home and other devices featuring voice control.
As Apple is on track to reach its sales target of 5 million HomePod units, Zhang also said in his report that we might see a lower - end version of Apple's «HomePod» smart speaker later in the year as the Cupertino - based company plans to invade the low - end
smart speaker market too.
The move is said to be the latest step in the company's efforts to challenge Amazon's Alexa with its Google Assistant that's currently far behind its main rival in terms
of smart speaker market share, according to some estimates.
Analyst Tom Tien at Taiwan - based TrendForce estimates that Amazon and Google commanded 87.2 % of
global smart speaker market share in 2017 followed by Alibaba and Xiaomi at 4 % and 3 % respectively.
Amazon's array of Echo devices has worked out well for the company, giving it 71 percent of the
US smart speaker market, according to eMarketer.
Phrases with «smart speaker market»