ABI Research notes a major
smartphone industry shift towards reference designs since they speed time to market, and estimates that more than 400 million reference design smartphones will be shipped in 2014.
Not exact matches
It's part of an ongoing
shift in the
industry in how consumers pay for their service, with more people actually opting to pay for their own
smartphones because it can lead to lower monthly charges down the line if you stick with the same device after two years.
In the
smartphone industry having the sleekest thinnest device is everything; but over the last few years there has been a dramatic
shift in conventional design.
While the death of plastic in
smartphone construction is something we won't miss too much (especially the cheap, glossy plastic used by Samsung and LG in the past), the slow and looming death of unibody aluminium construction is a real cause for concern as this
industry - wide
shift occurs.
The Cupertino company is reportedly developing its own MicroLED in - house for its future products, which could cause a seismic
shift in the
smartphone industry.
While Apple has arguably played a large part in ensuring that this is a self - fulfilling prophecy, it's worth noting that other
smartphone manufacturers from Motorola to HTC have also opted to drop the 3.5 mm port which suggests the mobile
industry as a whole has caused this
shift, rather than just Apple.