"Smartphone penetration" refers to the extent or level at which smartphones become widespread and are adopted by a certain population or market. It indicates how many people or households within a specific area or group use smartphones as a percentage of the total population or market.
Full definition
The country's
smartphone penetration rate is growing quickly, but still low; data is slow and expensive; and many people don't have credit cards.
Global mobile connections surpassed 6 billion as the world's total population hit 7 billion people, and
worldwide smartphone penetration is now approaching 10 %.
Vice reckons the region's youthful population coupled with some of the
highest smartphone penetration rates in the world in countries such as Saudi Arabia and the United Arab Emirates make it an ideal market to expand into.
MS: India is a huge market and has tremendous potential and with initiatives like India stack, Jan Dhan Yojana with around ~ 286 mn accounts,
smartphone penetration with 450 million phones with 60 % internet penetration — the industry is turning to digitization and work towards deployment of cashless and paperless technology.
This newly added offering will also increase accessibility for audiences in emerging markets
where smartphone penetration is still at its infancy stage or where mobile data packages may restrict the download and usage of mobile apps.
Google is targeting India
because smartphone penetration remains low — feature phone still account for 70 percent of all shipments — while most of the one billion - plus population uses pre-pay contracts and has a modest disposable income.
He likes Germany most because it's in the best shape of all the eurozone countries and
smartphone penetration lags behind North America.
Smartphone penetration varies from country to country — South Korea has a 50 % penetration, while China's is around 14 % — but all countries show significant upside.
The U.K. led all reportable markets in
smartphone penetration at 40.8 percent, followed by Spain (40.2) percent and Italy (38.3 percent).
«As more affordable mobile data plans are
driving smartphone penetration in India, we believe growth in the music streaming market will accelerate,» Martin Lau, president of Tencent Holdings, said in the statement.
The real exciting growth area for advertisers is in mobile, as
global smartphone penetration doubles over the next five years, says Morgan Stanley's Benjamin Swinburne.
«The markets with
deepest smartphone penetration are Malaysia and Singapore where levels have already reached a high of 88 %, translating to almost nine out of every ten in the general population being a smartphone user.»
Smartphone penetration now accounts for 55 % of all active mobile handsets, suggesting that more than half of the world's population now uses a smartphone device.
«While there are currently headwinds in India, we take a long - term view of our investment in Airtel which continues to be a strong market leader in a region with rapidly
increasing smartphone penetration and mobile data adoption,» Arthur Lang, CEO International at Singtel, said in a statement.
«In Southeast Asia
where smartphone penetration is still nowhere near saturation levels, we can be sure that the current sales spurt will carry on for at least the next few years.»
Unlike economies like the U.S. and much of Europe, where smartphone usage has been maturing and growth slowing down, emerging markets still have relatively
low smartphone penetration.
«Fast forward to 2018,
smartphone penetration is a very mature industry.»
According to comScore, only 41.8 % of German mobile users accessed data using a smartphone, while Canada's
smartphone penetration is around 50 %.
The deal would likely create new opportunities for AT&T to increase
smartphone penetration and data revenues, potentially at Verizon's expense, as well as result in about $ 3 billion in annual synergies within three years of the transaction closing.
With the rapid pace of change in financial technology, many regions such as Latin America have experienced unprecedented growth in
smartphone penetration.
They did this because
the smartphone penetration rate in Taiwan is over 92 %.
> Smartphone and Tablet Sales: While it's difficult to pin down
smartphone penetration, it's known that 28 % of the phones imported into Peru in 2012 were smartphones, double the amount imported in 2011.
In the United States,
smartphone penetration has now topped 44 % as converged, connected devices continue to flood the market across all age ranges.
«The overall mobile games market is still increasing, but the explosive growth driven by the rise in
smartphone penetration and the shift to a freemium model is slowing,» he said.
«The deal will help increase
the smartphone penetration rate in Japan and combine Kakao's mobile expertise with Yahoo Japan's userbase and profile,» a Kakao representative told The Next Web.
The Russian market is experiencing
a smartphone penetration rate of around 50 %, while Mexico and Brazil have a rate of less than 50 %.
Aimed at developing markets such as India with low
smartphone penetration, Android Go (Oreo Edition) is a toned - down version of the latest Android Oreo operating system with the platform, first - party apps, and the Google Play Store optimized for low - end devices.