Developed in - house, the system weighs just 165 pounds and is intended to help the Genesis appeal more to
Snowbelt customers, as Hyundai believes the fact the old car was offered only with rear - wheel drive may have turned off buyers in northern states.
In the early 2000s, with the Canadian dollar trading at record lows, Reimer's designs, which were produced here, easily found
customers in
snowbelt states like Minnesota.