Not exact matches
So, because
cigarette advertising is banned from the air, the Marlboro Cup, an authentic sporting event, remained simply The Cup on CBS air.
While the study can't prove that one is related to the other, the findings would seem to support what critics have long said: Smoking by glamorous (or even not -
so - glamorous) people on the silver screen is like free
advertising for
cigarettes.
It's an old
advertising ploy used by promoters for everything from
cigarettes to soap; postulating, «If
so many other people are doing it how can they all be wrong?»