Social analytics refers to the process of gathering and analyzing data from social media platforms to gain insights about people's interactions, behaviors, trends, and opinions. It helps organizations understand how their brand is perceived, identify customer sentiments, track engagement, and make informed decisions to improve their social media strategies.
Full definition
Maybe you have several social media profiles, but you're not so interested
in social analytics.
Whether you are updating your site, checking on leads, viewing reports, or
reviewing social analytics, you are just a few intuitive clicks away from getting the data you need.
Working with
social analytics company Digivizer, the company has identified 300,000 potential consumers and is marketing Bionade directly to about 10 per cent of that group, hoping these people will in turn influence other consumers.
By Sunday's end the «conversation» about Adidas and Yeezy Boost had lit up social media, with
social analytics firm Networked Insights recording 141,077 related posts — 20 % more than the sum of posts about Nike (NKE), which had likewise set up a flotilla of big - dollar marketing events for the All - Star celebration.
With extensive exposure to using
social analytic tools, deep comprehension of web design and development, and extensive proficiencies in monitoring and managing social media channels, you will find me a great fit for this position.
Previously, the entire archive was only available to a few partners, like
social analytics platform Gnip (which was subsequently acquired by Twitter in September), the Library of Congress and MIT's new Laboratory for Social Machines, which got a $ 10 million investment from the social giant in October.
Organizations can
use social analytics to see how their followers engage with different content and then use that intel to transform their social strategies and push out relevant content.
Students enrolled in the Tourism programme at AAU Copenhagen have the option of enrolling in a 30 ECTS module in
Social Analytics on their 9th semester.
And if that's not enough, you can also use HootSuite to
track social analytics so you can get a better sense of the people with whom you're connecting.
Clinton made multiple mentions of data's huge role in the 2016 U.S. election, with a nod to the buzz surrounding Cambridge Analytica, the fairly
shady social analytics group that either won the election or wasted a whole bunch of money, depending on who you ask.
His company,
social analytics startup Awe.sm, was scaling quickly, converting from a platform used by developers to track social - sharing data to one used more broadly by brands and marketers.
Social analytics firm SocialFlow said recently that the «reach» of a particular post on Facebook — meaning the total number of users who see it — has fallen for some publishers by as much as 52 % from January through July.
Now
with social analytics and intelligence platform Sysomos, she still shares her marketing advice and tons of personality on her Twitter with over 55,000 followers.
Going into your Twitter dashboard or tapping into
the social analytics for your brand to what's working and what's not will help you create the right content for your target audience.
Vancouver tech star HootSuite announced this morning that it has acquired uberVu,
a social analytics company out of Romania and Massachusetts.
Social analytics firm Networked Insights ran the numbers for Fortune and found that during the four days of the tournament, there were 1.3 million golf - related posts on Twitter, blogs, and Internet forums.
Startup: Trendrr Sale price: Undisclosed Acquisition date: August 2013 What it is:
A social analytics company that tracks conversations around TV viewership and provides associated insights to media companies.
«
Social analytics is pretty core to how we understand the positioning of a brand, to the culture that fuels the consumers» lives,» she says.
To view the four additional items necessary to win over customers» hearts this holiday season (hint: rewards are nice), check out the infographic below, courtesy of the folks at
the social analytics engine Ninja Metrics.
• Sprout Social, backed by NEA, acquired
social analytics firm, Simply Measured, a Seattle - based social analytics firm.
Find more information about
the Social Analytics module here
Paris About Blog This blog tracks innovation in analytics and social media, including topics such as big data, collaborative decision - making, and
social analytics.
According to a new study from
a social analytics company, the Toyota Prius was the most talked about hybrid vehicle online.
Dominique Raccah, CEO of Sourcebooks, an innovative independent publisher, will describe how she uses large - scale sales information and small - scale data including user - level Web and
social analytics to measure and optimize her business - and why you should be doing likewise.
A social analytics tool can do the heavy lifting!
Paris About Blog This blog tracks innovation in analytics and social media, including topics such as big data, collaborative decision - making, and
social analytics.
Explore reports from Facebook, Twitter, YouTube, LinkedIn and others with
the social analytics feature.
Applicant Tracking System, ATS vendors, Enterprises, Hiring Managers, Hiring Process, HR 2017, JD Parser, Resume Parser, HRtechnology, Recruiters, Recruitment, Semantic Search,
Social Analytics, Talent Acquisition
ATS vendors, Automation, Hiring Managers, Hiring Process, HR professionals, JD Parser, Resume Parser, Staffing firms, HRtechnology, Social Analytics
• Provided insight and direction for mobile strategies with SMS, MMS, App Development, and Mobile Sites and led developments teams that assisted in planned and implementation of industry best practices for
social analytics.
RESPONSIBILITIES * Build innovative campaigns to further our artist and brand's data capture, sales and advertising goals, and react to
social analytics in order to improve the success of these...
Paris About Blog This blog tracks innovation in analytics and social media, including topics such as big data, collaborative decision - making, and
social analytics.