Launched on November 1, 2012, BCKSTGR is a next - generation engagement platform that enables brands and businesses to reach millions of
social consumers via dozens of behavior touch points and reward them instantly with award miles from MileagePlus ®, the award - winning loyalty program of United Airlines.
Posted by Tony Zambito at 10:56 PM in buyer behavior, buyer ecosystem, buyer experience, buyer experience cycle, buyer experience marketing, buyer goals, buyer insight, buyer persona, buying process, content strategy, customer experience, Customer Insight, customer strategy, Marketing, qualitative research, social business, social buyer, social buyer persona,
social consumer, social customer, social experience, social media Permalink