Many companies that
do social customer service know there are so many canned responses that it feels like the opposite of what social media is supposed to be — you know, social.
If your brand is strategically focused on delivering the best customer service in your industry, we'll develop a social strategy to
enable social customer service.
It enables business to
do social customer service, online reputation management and social media listening / analytics Frequency about 2 posts per month.
Companies will always need to continually improve their customer care processes, including training for
social customer service agents; but, realistically, customers will care more about receiving great service when they need it, than whether a Twitter account was successfully trolled by someone that the customer doesn't even know.
But even if you don't launch a full - scale
social customer service program like these companies have, it behooves you to vigilantly monitor your social presence for customer service issues.
We present the four necessary ingredients of a successful social customer strategy, and mini-case studies of businesses that have paved the way for holistic approaches such
as social customer service.
HootSuite also announced a new partnership with Attensity in June, combining HootSuite's social platform with Attensity's automation capabilities for a best - in - class
social customer service solution.
Shep Hyken @Hyken Chief Amazement Officer and Owner, Customer Service Speaker and Expert at Shepard Presentations Presenting: How to Turn
Social Customer Service Into a Marketing Strategy
Gary Vaynerchuk, a new member of HubSpot's advisory board and author of the book The Thank - You Economy, says that «it's ridiculous that we are being asked to justify the ROI of social media when traditional media metrics are full of s ** t.» Whether you agree with that or not, if you can justify the ROI
of social customer service, why not give it a whirl?
A report by Aberdeen Group finds that businesses with
social customer service experience around 7.5 percent year - over-year growth (compared to 2.9 percent without social customer service), so don't underestimate its value.
Today, HootSuite has more than 7 million users in nearly every country around the world who use its secure, social relationship platform for social media management, social marketing,
social customer service, and social selling.
Sentiment is
a social customer service platform.
How to leverage social media and
social customer service to differentiate from your competition
«I've had the privilege of working with Marsha Collier for the past year, to discuss strategies for delivering spectacular online and
social customer service.
Consider the lost revenue associated with losing a customer and the costs of acquiring a new one, compared to the costs associated with employing
a social customer service staff.
Zappos — a customer service pioneer we would be remiss not to address — takes a less mathematical point of view (at least as far as the public eye can discern) to
its social customer service dedication.
Which brings us to our third method of getting over
the social customer service security barrier — you can simply use social media as a customer service monitoring and routing mechanism.
But Best Buy doesn't let just anyone act as
a social customer service agent, either.
Obviously this campaign is on the extreme end of the personalization spectrum (not to mention an unscalable approach), but the campaign itself does garner attention for its personalized response approach to
social customer service.
Adam Buchanan is a speaker and digital marketing strategist who specializes in influencer marketing and
social customer service.
To assist with
this social customer service, Pages can compose Saved Replies that they can quickly personalize with a customer's name or situation before sending them.
Bengaluru, India About Blog Simplify360 is a social media technology company which owns
the social customer service platform named Simplify360.