Social listening refers to the act of monitoring and analyzing conversations and discussions happening on social media platforms. It involves tracking, observing, and understanding what people are saying about a particular brand, topic, or industry. This helps businesses and individuals gather insights, understand opinions, and stay informed about the online community's sentiments and trends.
Full definition
With social listening tools now commonplace, plenty of companies keep track of what people say about them online.
Think
of social listening as investigative journalism or research: listening expands your knowledge base and general wisdom around your issue.
While some platforms might be too costly for some businesses, companies of all sizes should be able to
incorporate social listening in some shape or form.
But by
employing social listening tools, you can keep track of interactions across a variety of social platforms in a fraction of the time it would take you to manually monitor just one.
So, there are tons of tools that help with
social listening by monitoring keywords and mentions.
We use both the formal brand health tracking that happens throughout the year and we complement it with more real - time reads
through social listening.
Here are a couple tools that will help you not only
automate social listening but identify and take advantage of the right opportunities.
Through analytics and data mining,
comprehensive social listening, and profound market research, we'll provide a keyword list that matters to your brand.
These are just a few uses
for social listening; I'm sure you can come up with plenty more once you dig into the data.
Hootsuite: Offers similar features to Buffer but integrates with a few other social channels and also offers basic
social listening features.
Susan Emerick + Posted by on Feb 8, 2011 in
Social Listening Research, Social Media Marketing, Social Network Analysis 0 comments
Former X-Play host Adam Sessler joins the ESA Cast to discuss his new video game -
focused social listening platform Spiketrap.io, his views on current video games media, and why E3 2017 was his favorite E3.
From my experience in the beauty sector with brands such as Kiehl's, Mally, Evolution of Smooth, Kerastase, and more, I can say that the beauty industry has in fact incorporated
social listening as part of its macro playbook by paying attention to user - generated content such as product reviews, unboxing videos, and makeup tutorials.
You could
use social listening software (such as Hootsuite, SproutSocial, or SocialMention) to see how often your brand is mentioned on social media channels, news articles, or blogs, or you could conduct a wide - scale survey to see who has heard of your brand before and who hasn't, but these are indirect measures of a qualitative characteristic.
As Howard points out, it can be tricky to say who's doing
social listening right unless they come out and talk about it publicly.
Sprout Social also
furnishes social listening functionality, which allows you to perform better content topic research and market research by plugging into your key users» social media conversations.
Oktopost is a
great social listening and relationship - building solution that allows you to not only consolidate and manage your social - media accounts but monitor your impact and social - network conversations in real time.
New social listening and analytic tools can mine this data to provide insight into what your customers are looking for.
This ubiquitous greeting card brand turned around strongly negative perceptions into glowing recommendations purely on the back of its
active social listening.
Social listening gives organizations unprecedented insight into their donors» lives and an opportunity for richer engagement through personalization.
In that case, be sure to go back and check out Jeanette Russell's
excellent social listening articles, including topics such as donor retention and rapid response.
In this role, she oversees global and regional communications, government affairs, corporate branding, cause & shared value and the Elanco Pulse
Institute social listening center.
For the past few years, Column Five Media has supported numerous teams at Microsoft on multiple campaigns, including the viral Child of the «90s spot for the Internet Explorer team, a motion graphic for the Bing team, infographics for
Microsoft Social Listening, and more.
Right now Attentive.ly is the leader in this space because it focuses
on social listening and following up with segmentation on social media and email (instead of data for data's sake).
As the founder of a futureproofing agency, I have seen many organizations, from beauty brands to CPG companies, employ
social listening as a cornerstone of their business intelligence.
Additionally, research your product reviews, ask for customer feedback directly, survey your clients, perform keyword research within your market, and analyze your customers
through social listening to have a stronger grasp of their typical personas.