Could
social network data hold the keys to enable them to access the credit they need?
Not exact matches
However, the
social network has accused Cambridge Analytica of
holding that
data, despite assurances to the contrary.
Facebook has been under pressure since the revelations that vast swathes of
data were
held by British firm Cambridge Analytica, after it was obtained from a researcher who shared the
data without the
social network's permission.
But by removing themselves from the
social network, people are finding out just how much
data it
holds about them, including detailed logs of calls and SMS messages stretching back years.
The Facebook blog post, written by deputy general counsel Paul Grewal, cited the «public prominence» of Cambridge Analytica, called the alleged
data retention an «unacceptable violation of trust» and said the
social network will take legal action if necessary to
hold all parties «responsible and accountable for any unlawful behavior.»
The latest scandal involving Facebook — a
data analytics firm that worked for President Trump's campaign and allegedly obtained information on 50 million Facebook users — is a reminder that the
social network used to share photos with friends and family also
holds a treasure trove of personal
data.
But reports that the company
held onto the
data despite telling Facebook it had deleted it, and Facebook's failure to confirm that the
data had been purged, have renewed concerns about
data privacy on the world's biggest
social network.
But the way Cambridge Analytica obtained its
data, and reports that the company
held on to the
data, despite telling Facebook it had deleted it, have renewed concerns about
data privacy on the world's biggest
social network.