Let's think about another implication of the spread of
social networking tools beyond the handful of mass sites and into niches.
Not exact matches
Beyond using these sites as a
tool for researching potential partners, some 15 % of SNS users with recent dating experience have asked someone out on a date using a
social networking site.
You will have to extend your reach
beyond your immediate
social network to reach new readers, but you will be more comfortable doing that if you have an online presence and are facile in using online
tools.
When handled properly,
social media can be a valuable
tool to promote your firm's brand, raise your public profile, grow your professional
network, and amplify your subject matter expertise to your connections and
beyond.