"Social selling" refers to the process of using social media platforms, such as Facebook, Instagram, or LinkedIn, to find and engage with potential customers. It involves building relationships, sharing valuable content, and personalized communication to effectively sell products or services.
Full definition
The concept
of social selling is relatively new, but it's important if you're trying to market yourself.
Top sellers were also more likely to indicate that their companies use
social selling strategies to close more deals than the overall group.
About 28 percent of salespeople spend three to five hours per week
using social selling tools, while 21 percent spend between five and 10 hours each week.
Have you ever wondered why some entrepreneurs are successful
in social selling why others are struggling?
Leading
social selling programs require marketing and sales collaboration to produce content that is relevant to the customer throughout their buying journey.
But if you provide your reps with pre-approved content to share on social media, they're more likely to
make social selling part of their daily workflow.
While social selling allows salespeople to use social channels to share company's content directly with potential or current customers, it must be better than spam.
A phone conversation is always better than email or
social selling when trying to develop or move the relationship to the next stage of the sales cycle.
Then social selling could be the key to unlocking the data insights into customers and prospects.
Social media and
social selling like any great sales strategy is best applied as a daily discipline and the study confirmed this.
Again, one of the main objectives
of social selling is to establish yourself or your company as a trusted resource.
71 % of financial advisors who gained assets
using social selling and social media were active on a daily basis.
A whopping 90 percent of top salespeople use
social selling tools such Facebook, Twitter and LinkedIn, compared with 71 percent of overall sales professionals.
71.2 % of salespeople — and 90 % of top performers — said they relied
on social selling to close deals.
Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by
Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
The Bitter Business offers a tailored in - house
Social Selling course including broader Digital Selling training in conjunction with The Digital Sales Institute.
By incorporating traditional prospecting, with
social selling practices, with core elements of the Objective Based Selling methodology, our clients regularly see increases in engagement of 20 % or more.
by Bernie Borges - Even the most seasoned technology sales professionals need to develop
social selling best practices — but they can take years...
When you
know social selling protocol, you can use marketing and sales intelligence to have have the right conversations, with the right people, at the right time — and achieve the outcome you want.
Our marketing initiatives employed a host of HubSpot tools from assisting MyCheck with lead scoring to creating triggered emails and using
social selling through Twitter based on industry / company name / leads data mined from the prospects tool.
To help their clients
drive social selling initiatives, Cintell has recently launched a new customer intelligence offering for company contacts.
- Even the most seasoned technology sales professionals need to
develop social selling best practices — but they can take years...
A leading
social selling company in the United States is in need of an entry level administrative assistant to perform basic office duties including copying,...
In fact, 72.6 percent of salespeople using
social selling as part of their sales process outperformed their sales peers and exceeded quotas 23 percent more often.
Koka Sexton @kokasexton Global Industry Principal,
Social Selling at Hootsuite Presenting: How to Turn LinkedIn Into a Funnel for New Leads
It's clear that the sales industry is phasing out the rolodex and ushering in an age of intelligent, contextually -
based social selling sales tools.
Now,
social selling certainly has a place in sales, as it can be helpful in uncovering basic information about prospects and customers (i.e., previous employment, interests, revenues, etc.).
In fact, as a direct result of
social selling entering the scene, it isn't uncommon to hear statements like «cold - calling is dead.
And that doesn't include
social selling vendors or all of the ancillary utilities required to run an employee advocacy program, such as tools related to influencer analysis.
As the internet penetration around the world has almost reached 50 %, the proverbial chasm of
social selling seems to be diminishing.
Numerous sales consultants rail against «
social selling kool aid purveyors» and remind everybody that cold calling and prospecting is the key to success.
From San Francisco, CA (July 21, 2014)-- Stella & Dot, a global fashion accessories brand and rapidly
growing social selling company proudly announces the global re-launch of the Stella & Dot Foundation in partnership with Every Mother Counts.
The CAbi team expanded way beyond the executives and Founders, to a home office team of dedicated people, and over 3,000 passionate consultants who have helped CAbi grow into the
largest social selling clothing company in the United States.