Not exact matches
While the importance
of social media marketing is generally accepted, the fact that
people don't question its
value is all the more reason to think about exactly what its
value is.
They are
Social Currency (e.g., sharing things that make
people look good), Triggers (acknowledging that we talk about things that are top -
of - mind), Emotion, Public (imitating what we see others do), Practical
Value (news
people can use) and Stories (information passed along under the guise
of idle chitchat).
By empowering its supporters through the company's
social mission, it can create a strong and loyal following
of people who share similar
values.
News organizations may feel like they have to play ball with Facebook because that's where
people are increasingly getting their news anyway, but it's the
social network that's getting more
value out
of the whole thing.
One
of those shortcuts is
social proofing: Seeing a
person who has 20,000 followers and is following only 200 indicates they must have something
of value to share with their audience.
Instead,
people who fall into this category place less
value on personal relationships, and are more likely to advance their own interests (read: pay and promotion) even at the risk
of upsetting
social harmony.
Professor Harry Kraemer at the Kellogg School
of Management, author
of Becoming the Best: Build a World - Class Organization Through
Values - Based Leadership, tells me that being a
social entrepreneur has very little to do with how much money you have or the number
of people who report to you.
If there are two things marketers and advertising
people have heard and talked about ad nauseam over the last few years, it's the importance
of social media engagement and the increasing
value of live sports on TV.
It's the «
social proof» form
of influence that appeals to
people who
value the opinion and recommendations
of friends and
people they trust.
They hired a market research firm, polled 4,000
people in Frank + Oak's target demographic about their
social values and attitudes, and used the data to build a profile
of the prototypical customer.
For as much as Americans talk about
valuing freedom, Partnanen said, the effect
of having so many
social services is that
people feel far freer.
They provide all
of us with a sense
of purpose and hope; moral validation that we are needed and part
of something bigger than ourselves; comfort that we are not alone and a community is looking out for us; mentorship, guidance and personal development; a safety net;
values, cultural norms and accountability;
social gatherings, rituals and a way to meet new
people; and a way to pass time.
The
social giant collects much more information than that, which results in at least 600 targeting options including household income, level
of education, home type, home
value, home ownership status, household composition, parents
of children with specific ages, newly engaged couples, new vehicle buyers, expats, a variety
of buyer profiles,
people who frequently buy online, frequent travelers, and much more.
Ante Glavas, an associate professor with a specialization in organizational behaviour at Kedge Business School in Marseille, France, says employees
of companies that promote
social responsibility tend to feel more connected to their work: «They are more engaged, because instead
of leaving
values at the door when they leave home, they can feel like they are doing something good that aligns with who they are as a
person.»
If you're interested in benefiting from your
social media marketing efforts, be sure to offer
people who follow you something
of value on a regular basis.
Social media, where
people participate and share instead
of simply ingesting, has the potential to channel our excess
of intellect, energy and time — the «cognitive surplus»
of the title — into projects that offer more public
value than does basting ourselves in Simpsons reruns.
Culture is the embodied
values, principles and practices underlying the
social fabric
of a business, which permeate its actions and connects the stakeholders to each other and to the company's purpose,
people and processes.
I like to measure the
value of people within your circle
of influence with something I call
social currency.
For
people to see
value in the content you post, and to grow your network
of followers and engaged users, it is incredibly important that your
social networks are updated consistently throughout the week with a number
of different types
of content.
Surround yourself with
people, who are passionate, bring positive energy, bring
value to your life, have a purpose, support your personal growth, strive for
social impact, and want to be a part
of a network.
Although most analysis
of Social Security benefits assumes that you'll
value the money you receive early in retirement only slightly more than the benefits you'll get years down the line, many
people expect to get the most out
of retirement in the years from 62 to 70.
Developers at the time could access virtual anything
of any
value that a
person's friends had posted on the
social network: her hometown, current city, events and location check - ins; her interests, groups and all the pages she'd liked; her relationship statuses with romantic partners, friends and family; her birthday, activities, work history and political and religious affiliations; and her photos, notes and videos.
At the same time, this group
of people would feel
valued and appreciated, further incentivising them to promote your marketplace within their
social networks.
In the present
social and cultural context, where there is a widespread tendency to relativize truth, practising charity in truth helps
people to understand that adhering to the
values of Christianity is not merely useful but essential for building a good society and for true integral human development.
There is abundant learning here, ample for helping young
people see both the
value and the vice
of social canons, their intertwined necessity and risk.
It carried to fulfillment a long development
of thought, disentangling
persons from submergence in the
social mass and giving to each one status, meaning, and rights
of his own; it concentrated attention on the spiritual
value of personality and its possibilities; it created a religion to be entered by free personal choice, regardless
of race or nation; it set
persons to building a
social fellowship for the redemption
of souls; and it proclaimed as the ultimate goal
of divine creation and human hope the kingdom
of God in «new heavens and a new earth, wherein dwelleth righteousness.»
[9] The Church's
social vision, built on principles
of justice, peace, freedom and solidarity, [10] presents, this writer would submit,
values which serve much better if we want to uphold the dignity
of the human
person.
A «natural grouping» is a small
social unit made up
of people whose fives are in some measure interlaced and who provide for each other a stable context in which the orderly transmission
of values can take place from parents to children.
One
of the major mental -
social health functions
of organized religion is to stimulate
persons to discover authentic
values to which they can commit themselves.
They include: the command
of the sovereign; the majority
of the voters; the principle
of utility; the Supreme Court's varying interpretations
of the Constitution's great but ambiguous phrases; the subtle implications
of platitudinous shared
values like «equality» or «autonomy»; and even a hypothetical
social contract that abstract
persons might adopt in the imaginary «original position» described by John Rawls.
Indeed, it is simply remarkable that those
people responsible for educational and
social policy during the past three decades can not make the obvious connection between the deplorable state
of education, the multiple tragedies
of the inner cities, and the virtual elimination
of religiously informed
values from American public life.
The result is that America is a nation deeply divided between
people who are concerned about real - life issues — war and peace,
social justice, the health and welfare
of people — on one hand, and other
people who are concerned, instead, about «
values,» by which they mean adherence to ancient taboos, dependence on a magical God, enforcing acceptance
of ancient creeds, requiring everyone to believe as they do, and finding safety in raw (though often hidden)
social and economic power.
Feminism challenges the legitimacy
of sex roles Along with other
social movements, feminism is rooted in the critique that a society so constructed that certain
people and groups profit from inequalities — between men and women, rich and poor, black and white, etc. — is a society in which money is more highly
valued than love, justice, and human life itself.
In this context
of increasing injustices in the world, the religions could be a light to make us all aware
of the false
values of capitalistic globalization that can not bring happiness and peace to
persons or a lasting solution to our
social and economic problems.
Seeking to live solely by the
values and priorities
of Jesus Christ: and his kingdom, desiring, that is, to be Christ's community
of called - out
people, the Sojourners staff and community have sought (a) to become post-American in their
social critique, visibly protesting the systems
of death in the world.
One
of the reasons why I am so insistent on this point is that the Church is up against very powerful
social influences which promote the «
values»
of the «sexual revolution», undermining the capacity for young Catholics, and young
people generally, to hear and receive the teaching
of the Church.
Both the biblical and philosophical humanisms that emerged in the first and second centuries C.E. were fostered by and responded to two enormous
social changes: new discrepancies
of status (the same
person could occupy more than one role in a pluralistic and mobile society), and the downward mobility
of values.
As Geifman notes, Russia's «urban populace swelled from around 9 million
people in the mid-19th century to about 25 million in 1913, with inhabitants
of most major Russian cities increasing four - or five-fold,» leading to a «breakdown
of social values.»
It is a thoughtful book in which Smith reflects on the problems raised by the study
of the religious thought and practices
of the
people of Asia, problems
of historical method,
of literary criticism,
of language,
of social organization, and
of the
values and standards by which men guide their lives.
Finally the assembly agreed on a number
of guidelines for a new information order, including: the elimination
of the imbalances and inequities brought on by media monopolies; a «better balanced dissemination
of information and ideas»; freedom
of the press and
of information; and respect for each
people's cultural identity and its right to inform the world about its «interests, aspirations and
social and cultural
values.
That is the view taken by many
people as they gaze with melancholy disquiet at the turbulent swell
of humanity; and by it the whole edifice
of human relationships and
social structures is reduced to the level
of a regulated epi - phenomenon, having no
value or substance
of its own, and therefore no future in its own right.
Persons or groups with strong commitments to
social action or evangelical faith often shun direct engagement with Wiltshire - like churches, dismissing them as lost to the cause, and instead issue more general pronouncements that avoid the nastiness
of encounter with specific congregations whose
values oppose their own.
Middle - class
people are enforcing
values they themselves now live by, as if they were not in fact a great cause
of the
social pathologies
of the middle class.
The driving force behind this process — i.e., the «factors making for growth in the halakhah» — is, first, the «necessity to respond to new external conditions —
social, economic, political, or cultural — that pose a challenge or even a threat to accepted religious and ethical
values,» and, second, the «need to give recognition to new ethical insights and attitudes and to embody them in the life
of the
people, even if there [is] no change in objective conditions.»
It is the difference between pursuing knowledge as power only and pursuing knowledge as power at the service
of values and responsible to
social and ecological justice and to the
people whose welfare is affected by the exercise
of that power.
In contrast, the
social - science approach seeks structural and cultural contexts for personages in the past by studying the actual behavior
of contemporary
people with similar
social structures,
values and human types.
As the very notion
of the definitive
value of the human
person is eroded, the concept
of absolute right and wrong is lost from legal principle and
social practice.
Our present concern, however, is not with this obvious and distressing manifestation
of disharmony in
social life but with the disharmony itself — that is, the failure on the part
of men and women to discern that true community and sound relationships within it can be found only as each
of us has his or her place in a wider grouping
of humans, where there is vivid contrast because each is
valued as being precisely this or that
person while the community as a whole has goals or ends (what used to be called «ideals») that are worthy, upbuilding, and enriching.
This
person lives and breathes the
values of the Kite Hill brand and has a deep knowledge
of & passion for
social media.
Time for some brutal honesty... this team, as it stands, is in no better position to compete next season than they were 12 months ago, minus the fact that some fans have been easily snowed by the acquisition
of Lacazette, the free transfer LB and the release
of Sanogo... if you look at the facts carefully you will see a team that still has far more questions than answers... to better show what I mean by this statement I will briefly discuss the current state
of affairs on a position - by - position basis... in goal we have 4 potential candidates, but in reality we have only 1 option with any real future and somehow he's the only one we have actively tried to get rid
of for years because he and his father were a little too involved on
social media and he got caught smoking (funny how
people still defend Wiltshire under the same and far worse circumstances)... you would think we would want to keep any goaltender that Juventus had interest in, as they seem to have a pretty good history when it comes to that position... as far as the defenders on our current roster there are only a few individuals whom have the skill and / or youth worthy
of our time and / or investment, as such we should get rid
of anyone who doesn't meet those simple requirements, which means we should get rid
of DeBouchy, Gibbs, Gabriel, Mertz and loan out Chambers to see if last seasons foray with Middlesborough was an anomaly or a prediction
of things to come... some fans have lamented wildly about the return
of Mertz to the starting lineup due to his FA Cup performance but these sort
of pie in the sky meanderings are indicative
of what's wrong with this club and it's wishy - washy fan - base... in addition to these moves the club should aggressively pursue the acquisition
of dominant and mobile CB to stabilize an all too fragile defensive group that has self - destructed on numerous occasions over the past 5 seasons... moving forward and building on our need to re-establish our once dominant presence throughout the middle
of the park we need to target a CDM then do whatever it takes to get that player into the fold without any
of the usual nickel and diming we have become famous for (this kind
of ruthless haggling has cost us numerous special players and certainly can't help make the player in question feel good about the way their future potential employer feels about them)... in order for us to become dominant again we need to be strong up the middle again from Goalkeeper to CB to DM to ACM to striker, like we did in our most glorious years before and during Wenger's reign... with this in mind, if we want Ozil to be that dominant attacking midfielder we can't keep leaving him exposed to constant ridicule about his lack
of defensive prowess and provide him with the proper players in the final third... he was never a good defensive player in Real or with the German National squad and they certainly didn't suffer as a result
of his presence on the pitch... as for the rest
of the midfield the blame falls squarely in the hands
of Wenger and Gazidis, the fact that Ramsey, Ox, Sanchez and even Ozil were allowed to regularly start when none
of the aforementioned had more than a year left under contract is criminal for a club
of this size and financial might... the fact that we could find money for Walcott and Xhaka, who weren't even guaranteed starters, means that our whole business model needs a complete overhaul... for me it's time to get rid
of some serious deadweight, even if it means selling them below what you believe their market
value is just to simply right this ship and change the stagnant culture that currently exists... this means saying goodbye to Wiltshire, Elneny, Carzola, Walcott and Ramsey... everyone, minus Elneny, have spent just as much time on the training table as on the field
of play, which would be manageable if they weren't so inconsistent from a performance standpoint (excluding Carzola, who is like the recent version
of Rosicky — too bad, both will be deeply missed)... in their places we need to bring in some proven performers with no history
of injuries... up front, although I do like the possibilities that a player like Lacazette presents, the fact that we had to wait so many years to acquire some true quality at the striker position falls once again squarely at the feet
of Wenger... this issue highlights the ultimate scam being perpetrated by this club since the arrival
of Kroenke: pretend your a small market club when it comes to making purchases but milk your fans like a big market club when it comes to ticket prices and merchandising... I believe the reason why Wenger hasn't pursued someone
of Henry's quality, minus a fairly inexpensive RVP, was that he knew that they would demand players
of a similar ilk to be brought on board and that wasn't possible when the business model was that
of a «selling» club... does it really make sense that we could only make a cheeky bid for Suarez, or that we couldn't get Higuain over the line when he was being offered up for half the price he eventually went to Juve for, or that we've only paid any interest to strikers who were clearly not going to press their current teams to let them go to Arsenal like Benzema or Cavani... just part
of the facade that finally came crashing down when Sanchez finally called their bluff... the fact remains that no one wants to win more than Sanchez, including Wenger, and although I don't agree with everything that he has done off the field, I would much rather have Alexis front and center than a manager who has clearly bought into the Kroenke model in large part due to the fact that his enormous ego suggests that only he could accomplish great things without breaking the bank... unfortunately that isn't possible anymore as the game has changed quite dramatically in the last 15 years, which has left a largely complacent and complicit Wenger on the outside looking in... so don't blame those players who demanded more and were left wanting... don't blame those fans who have tried desperately to raise awareness for several years when cracks began to appear... place the blame at the feet
of those who were well aware all along
of the potential pitfalls
of just such a plan but continued to follow it even when it was no longer a financial necessity, like it ever really was...