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Not exact matches
To drive engagement, the company enlisted Likeable to launch a #purebarrelife
campaign, a contest which asked clients to share personal stories about integrating Pure Barre into their daily lives through text, photos and
videos on Facebook, Twitter, Instagram and Pinterest for a chance to win prizes.The company enlisted the agency's help because Likeable has the expertise to navigate the challenges involved in running a national
social - media contest, such as time demands, possible legal issues, and the unique rules and guidelines of each individual platform.
The agency was also behind Amtrak's TV
campaign in 2015, building a series of
videos and a
social media presence around the hashtag «AmtrakStories.»
After the
video went viral, the company launched a massive
campaign to analyze public opinion across all
social media.
So, come up with engaging and valuable
video content for your marketing
campaign, post it on
social media sites and pages and use it for your
social media ads.
Zellers staff faced their inevitable fate in style, with creative in - store and
social - media
campaigns, one of which saw its teddy bear mascot, Zeddy, «liquidated» back to the woods from whence he came in a hilarious series of promotional
videos.
Through a 30 - second TV spot, a series of web
videos and a
social media marketing
campaign, Avis wants to shed light on the passions and motivations of entrepreneurs and other professionals.
Some freelancers offer
video promotion and distribution,
social video content,
video ad
campaigns,
video SEO, consultation and audience research and
social video enhancements.
Ads that spark powerful conversations about
social issues like Always» #LikeAGirl
campaign, and gaming ads — gaming
videos are among the site's most popular genres — like Clash of Clans and Boom Beach made strong showings.
«But a
social campaign is not only launching a brand new product, it's launching a new
social component, whether it's a website, instructional YouTube
video, or something similar.
«With a Kickstarter
campaign it's really about making a snazzy
video and a lot of
social media,» he says.
Ask for an a la carte menu of costs for such services as press releases,
videos, white papers and
social media
campaigns.
Actually, I only know of 3 factors that determine the product's success in the crowdfunding platforms: the copywriting of the
campaign page, the
social community around the product — and the
Video demonstrating the product in a fun way.
,
social media strategists say the
video ushered in a new era of
campaign marketing that will likely define the 2012 election: Namely, will Republican candidates be able to «figure out»
social media in order to expand their followings, promote their messages, and encourage action?
To highlight the everyday absurdities that stand in the way of productivity, American Express OPEN is launching a
campaign that features the real struggles we all face in the office with
videos,
social media content and a series from workplace expert Lynn Taylor on OPEN Forum.
Tara has worked on
campaigns and promotions â $ «including
social media, email marketing,
video, advertising, guerrilla marketing, and event marketing â $ «for both small businesses and globally recognized brands.
Creating a page and
video isn't enough — you will also need a
social strategy to promote your
campaign.
Make outbound prospecting
campaigns (emails, hot calls,
video - mails,
social selling, events) to generate leads on well - identified niche markets to achieve your monthly & quarterly new revenue quota
Campaign made by the same people behind Pharrell Williams» Happy music
video, is aimed at 17 to 24 year olds and will be shown in cinemas and on
social media from Wednesday.
Fed by success stories of advertising
campaigns and occasional stories of individuals acting out bizarre incidents seen on television or in movies, a large part of the community believe that television and
videos major effect on
social behaviour is a direct one, whereby programme material is either directly imitated or directly undermines
social morality.
The new
campaign will run across TV, online
video and
social.
The new creative will be supported by a robust integrated
campaign to inform and educate consumers, including online
video, shopper marketing,
social and PR programs.
The brands that are strategically winning on
social media are those that use multiple platforms to engage fans, flaunt some personality and inspire healthy living through photography,
video, purpose - driven
campaigns, the power of cult followings, and, of course, hashtags.
From the best transfer
video campaign to the worst miss of year, we look back on the cream of the crop from
social media in 2017.
The screening was held as part of a
social media
campaign called #ForThePlayers created by Sony Pictures to support the movie's release in which football fans are being encouraged to «Dance or Donate»: either upload a
video of their touchdown dance to YouTube or Instagram, or make a donation to make a tax - deductible donation to MomsTeam Institute, a leader in educating sports parents and other youth sports stakeholders about concussions and repetitive head trauma since launching its pioneering Concussion Safety Center in 2001, and challenge their friends to do the same.
Create a 360 - degree
campaign that included
videos, pre-roll, blogged editorial, and
social media.
And in the world of presidential
campaigns, where money does flow in relatively big chunks, we HAVE seen
campaigns try just about everything: connecting with people through official
campaign sites, through
video, on just about every
social networking site under the sun, through cell phones, via email lists, blog postings, search ads, blog ads, etc..
But besides just posting links to
videos and other content,
campaigns are now learning to engage their
social media supporters, for instance by asking questions on the Page and by participating in discussions taking place in the comments on posts.
On other fronts,
campaign's media consultant can produce online
video clips, though they'll have to adapt to a very different world than that of
campaign commercials, and field organizers can embrace Facebook and other
social networks as well as cell phones and text messaging.
Besides the
video, with its tight editing and dramatic score, Tarkanian's site does a good job on the conversion front as well, giving people plenty of opportunities to give money, join the
campaign email list or follow it through the usual
social media channels.
The Obama
campaign used the internet as well as they did not because they employed tools that were particularly new (database - driven field organizing, email fundraising, online
video and
social networking have all been around for years) but because they worked out human systems to put those tools to work effectively.
The major presidential
campaigns have put tons of effort into creating websites, building their own
social networks, creating online
videos and reaching out to voters through Facebook and MySpace, but they're so far mostly ignoring a simple and effective tool to help their supporters find volunteers, raise money and spread messages: web widgets.
Learning from Obama cuts through the hype and places the individual online tools used by the Obama
campaign and its supporters in context, including internet
video,
social networking outreach, online advertising and the MyBarackObama.com activist toolkit.
The essential tools usually include a website, an email - based Constituent Relations Management system and an online fundraising module, which
campaigns can then promote through online
social networks,
video, blogger outreach, Google Ads and other channels.
The heated reactions and debates over the
video indicate that
social media users are increasingly critical of such
campaigns.
This year's electoral frenzy has popularized a whole new set of electronic communications tools, from
video to
social media to text messsaging, and issue advocacy
campaigns are busily incorporating them into their strategies.
Start your week off right by watching the
video below, in which our own Beth Becker lays out ways
social media can play into local
campaigns.
What you won't see: any discussion of
social networking outreach, which the Edwards
campaign embraced early on, or on the relative effectivess of Edwards's
videos compared with the Clinton Sopranos spoof and Bill Richardson's job interview clips.
In face, it may be
social networks that act as the catalyst for
videos that change
campaigns.
In the
video below, Aiden and I touch on a ton of good topics, including the power of data for microtargeting in general, for cookie - based voter - file targeting, for multi-variant email fundraising
campaigns and for tracking supporter actions, including
social sharing.
But for all the prominence of online
social networks, they haven't been as critical to this year's primaries as some had predicted: from the Reverend Wright to «Yes We Can» to «Bomb Bomb Iran,» online
video has almost certainly been more significant in shaping the race, at times even altering the fundamental direction of a
campaign.
For more juicy tidbits, see Slide 28 for a list of how people chose to use
social media in politics (watching a
video = popular, checking in on Foursquare from a
campaign event, not so much — actually, one obvious finding from the survey is the extent to which Foursquare's become an afterthought in the
social space).
Other chapters look at effective online
video, getting buy - in for an online communications budget, the Ten Commandments of
Campaign Social Media, and much more.
In a
social world,
campaigns need to pay attention to a vast new array of content producers whom they never had to worry about before, since some college kid (or some grandma) can produce a viral email or a powerful
video piece that can drown out the message the
campaign is actually trying to get across.
Besides the
video, with its tight editing and dramatic score, Tarkanian's site does an excellent job on the conversion front as well, giving people plenty of opportunities to give money, join the
campaign email list or follow him through the usual
social media channels.
campaign greenlights the main website («heavy on
video») and development of MyBarackObama.com
social network
The major presidential
campaigns have put tons of effort into creating websites, building their own
social networks, creating online
videos and reaching out to voters through Facebook and MySpace, but they're so far mostly ignoring a simple and effective tool to help their supporters find...
In releasing a
video with an endorsement from Gloria Steinem, the Quinn
campaign announced «a multi-pronged effort to energize female voters [that] includes online
social media advertising [and] a targeted female GOTV effort,» as Politicker reported.
A breakdown of the anticipated costs for the
campaign advertising is as follows: - Poster advertising # 751,612.69 - TV and
video on demand (VOD) # 1,730,387.70 -
Social media advertising # 354,000 - Digital display advertising and Pay per click (PPC) # 520,000 - Newspaper / magazine advertising # 250,000 - Radio # 299,826